Sr Planner, Customer Marketing, Walmart & Sam's Club (NW Arkansas...
CareerBuilder - Rogers, Arkansas, United States, 72758Work at CareerBuilder
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Overview
strategy, activation, and reporting within our Walmart Inc Customers Walmart and Sams Club. Key responsibilities for this role include analyzing multiple data sources to bring
paid-search
strategies
to
our GMI brands, development of annual
digital shelf
strategy for priority brands, development of campaign/creative briefs, and execution of projects.
It requires interaction with the retailer merchants and retail media team, as well as internal Sales and branding teams, SRM team, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.KEY ACCOUNTABILITIESLead strategy and execution of General Mills retailer shopper marketing programs and
paid search
tactics with internal and external groupsDevelop shopper marketing plans and presentations, with particular emphasis on direct retailer customer dataDevelop and foster new retail media joint business partnership relationship agreementOversee creative briefs, timelines, media performance, etc. in support of shopper campaignsLead and participate in key customer meetingsFoster strong working relationships with sales and marketing team membersMaintain account level shopper marketing budget and approve invoicesConduct data/event analysesMINIMUM QUALIFICATIONSBachelors Degree, preferably in Economics, Marketing, or BusinessMinimum 3 years in Shopper or Brand Marketing, Sales or eCommerceExperience selling customer marketing plans to retail customersHistory of collaboration with cross-functional teams, agency partnersStrong business acumen, linking analytics with consumer insights to deliver resultsProject management expertise with strong communication skills (written and verbal)Ability to work independently and pick up new systems, data, tools and rapidly apply them to delivery actionable insights.PREFERRED QUALIFICATIONSExperience in developing
retailer search
or ecommerce
marketing plansAbility to leverage strong analytic skills,
uncover and develop analytic results from insights to decision via compelling storytelling and data visualizationNatural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
Salary Range
The salary range for this position is $67300.00 - $112400.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.#J-18808-Ljbffr