Digital Marketing Specialist (HubSpot required!)
Innova Solutions - Trenton, New Jersey, us, 08628Work at Innova Solutions
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Overview
Omnichannel Marketing Specialist
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Position Type: ContractOmnichannel Marketing SpecialistOmnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy* Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs* Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)* Partner with the Brand, digital agencies, media partners and the Clients' Production team to define project strategy, scope, timelines, and deliverables* Lead pull through of DTC and HCP digital tactics and media programs that drive business impact* Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics* Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics* Monitor project status and provide regular reporting on progress, challenges, and solutions* Demonstrated digital and DTC/HCP program experience* Demonstrated ability to track and manage annual digital programs* Bachelors degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.* Experience in pharmaceutical omnichannel strategy and digital marketing* Experience leading digital engagement, channel, and analytics activities* Proven ability in managing digital agencies, vendors, and cross-functional support teams* Prior Digital or Media Marketing Agency experience is a plus* Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
Qualified candidates should
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for immediate consideration! Pay Range*:
$70-$75 per hour.*Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Medical & pharmacy coverage, Dental/vision insurance, 401(k), Health saving account (HSA) and Flexible spending account (FSA), Life Insurance, Pet Insurance, Short term and Long term Disability, Accident & Critical illness coverage, Pre-paid legal & ID theft protection, Sick time, and other types of paid leaves (as required by law), Employee Assistance Program (EAP).
Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
One of Largest IT Consulting Staffing firms in the USA - Recognized as #4 by Staffing Industry Analysts (SIA 2022)One of the Largest Certified MBE Companies in the NMSDC Network (2022)Website
:Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at or (770) 493-5588. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.