Senior Partner Marketing Manager
Microsoft Corporation - Redmond, WA, United StatesWork at Microsoft Corporation
Overview
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Overview
Microsoft Corporation Senior Partner Marketing Manager Redmond , Washington Apply Now
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. In CSO, our consumer organization our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.
We are seeking a Senior Partner Marketing Manager to manage a Tier 1 retail partner across both the US and Canada, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments. With the reach of 80,000 retail locations, 500+ partner websites and 139,000 retail sales professionals selling the Microsoft ecosystem, Partner Marketers have the responsibility of being the first, and sometimes only, impression of the Microsoft brand for our consumers. Channel Marketers also act as a subject matter expert for a line of business, helping to land and activate product priorities across our partner base. Channel Marketers have end-to-end responsibility for execution, including landing visual merchandising assets, digital and campaign execution as well as transformation on partner.com sites and demo platform sell-in. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a specific focus on ROI, and accountability to sell-through.
You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You’re an omnichannel expert, adept at inspiring partners to long-lead plan, accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI.
You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.
Responsibilities
(20%) Strategic Business Planning:
Create short and long-term full-funnel marketing plans for a retail partner across all instore and online customer touchpoints that are tailored to our consumer needs
Develop a marketing mix that focuses on omnichannel innovation and maximizing ROI
(40%) Partner Engagement and Management:
Act as a trusted advisor and thought leader to the retail partner, building credibility and impact by jointly creating marketing plans and aligning our marketing investments
Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners
Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
Build brand advocates among retail sellers through training, evangelism and community engagement platforms
Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
Develop partner capability assessments to identify key partner opportunities and relationship strategy
Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
Deliver against timelines, manage investments & land KPI/budget targets, while also capitalizing on innovation opportunities
Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
(20%) Analytics and Insights:
Analyze performance & results of marketing activities to identify opportunities
Assess our partner capabilities to identify key opportunities and create a compete strategy
Incorporate key insights from accounts to drive informed marketing action plans
Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
Qualifications
Required/Minimum Qualifications
Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 4+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience
Additional or Preferred Qualifications
Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 5+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience
OR Master's Degree in Business Administration, or related field AND 3+ years Digital, Retail, Channel Marketing, Marketing, Retail Sales, or commercial sales experience
1+ year(s) project leadership/generic management experience.
Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products.
Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
Channel Marketing IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until April 23, 2024.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .
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