Marketing Manager - Panama City Beach, FL
Pirates Voyage - Pigeon Forge, Tennessee, us, 37868Work at Pirates Voyage
Overview
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Overview
Responsibilities:
AREA MARKETING
Develop and execute plans for in-market marketing and advertising objectives as approved by the Vice President of Marketing.Manage and coordinate the in-market intercept program for area businesses.Plan and execute activities to keep Pirates Voyage top of mind with positive word of mouth through area relationships.Maintain and track approved budgets.Develop and maintain referral relationships with area hotel/motel operators and attractions managers for both tourist and group sales opportunities.Coordinate area marketing materials ordering with other Marketing Managers and with approval from the Vice President of Marketing.Manage inventory and usage of area marketing materials in-house and at partner businesses.Work with area marketing employees to track, evaluate, and maintain all area voucher ticket sales.Oversee marketing vehicle maintenance.Effective leader and participant in the community.Create and manage area marketing calendar of events, special deliveries, seasonal materials changeovers, and welcome center visits.Drive billboards quarterly and coordinate repairs, replacement graphics, Christmas/Regular season creative changeovers, and evaluate new placements and/or replacements as they become available.STAFF
Manage all employees of the Pirates Voyage - PCB marketing department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving conflicts and problems.ON-SITE COORDINATION
Provide on-site support and coordination with production and on-site staff for media visits and interviews.Conduct site visits for corporate group sales with prospective group leaders as assigned.OTHER
Maintain company policies and procedures.Maintain an ethical environment that is always beyond reproach.Keep Vice President of Marketing and General Manager abreast of all ongoing events pertaining to the marketing department.Must maintain valid driver's license and proof of insurance.Must get along well with guests and fellow employees and maintain a professional business relationship at all times.Must work at a rapid pace.Must help in other areas/departments as requested by management.Must maintain a regular and reliable level of attendance at the job.Additional responsibilities as assigned.