Senior Lead, Marketing
Viola - New York, New York, United States,Work at Viola
Overview
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Overview
Pagaya
Shape the
Future of
Finance
Pagaya is building a leading artificial intelligence network to help our partners grow their businesses and better serve their customers.
Pagaya is a global technology company making life-changing financial products and services available to more people nationwide, as it reshapes the financial services ecosystem.
By using machine learning, a vast data network and a sophisticated
A I-driven approach,
Pagaya provides comprehensive consumer credit and residential real estate solutions for its partners, their customers, and investors.
Its proprietary
A P I and capital solutions integrate into its network of partners to deliver seamless user experiences and greater access to the mainstream economy.
Pagaya has offices in
New
York and
Tel
Aviv.
For more information, visit pagaya.com.
Let's create better outcomes together!
About the
Role
The
Marketing
Lead will oversee
B2 B digital marketing, social media, demand generation, and website management for
Pagaya.
Reporting directly to the
Director of
Marketing, this person will help relaunch and manage
Pagaya's corporate website, develop/execute/measure demand generation campaigns, and lead paid and organic social media initiatives targeting
B2 B prospects and clients, as well as generating new investor interest.
This hire will also support the broader marketing team across content and analytics, and serve as a key liaison across multiple departments including the
Pagaya sales team and manage key agency relationships.
ResponsibilitiesLead the planning, development, and implementation of the overall digital marketing strategy to acquire, engage, and retain clients through traditional and digital channels including
S E O,
S E M, social, email and web
Take ownership of our website rebuild project, ensuring seamless execution, timely delivery, and exceptional quality
Lead, manage, and measure
Pagaya corporate and key executives' social handles, aligning content to corporate messaging
Manage marketing operations platforms and
C R M (e.g.
Hubspot) used to generate and support client journeys
Lead and oversee the paid media strategy working collaboratively to support business priorities and critical business objectives
Direct management of our digital marketing agency, owning the relationship with complete end-to-end oversight
Support the execution of the digital measurement framework and its integration into all other reporting efforts within the marketing ecosystem.
Analyze competitive, customer and industry/category trends to influence innovative approaches with plans and strategies to bring fresh insights and strategies
Campaign management - develop, implement and oversee processes for measuring the impact of marketing campaigns and tactics and provide advice on best practices
Requirements:7+ years of
B2 B marketing experience including working in digital marketing, experience with tech, product-led marketing is a plus
Proven track record in orchestrating and project managing large-scale marketing initiatives, adept at crafting and implementing streamlined processes, with a demonstrable focus on website management expertise
Proven ability to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration
Solid grasp of
S E O/ S E M techniques and platforms
Knowledge of the latest media tactics across the paid media ecosystem, including
O T T/streaming video, audio/podcast, programmatic, direct buys/sponsored content, paid social
Hands-on experience with
Marketing tech platforms and vendors, such as
Salesforce
C R M,
Hubspot,
Wordpress,
Ads,
Analytics, and
Linked In
Ads.
Experience in leading and optimizing agency partnerships, adept at driving collaboration and maximizing performance
Comfortable diving into data to find solutions to complex problems and communicating advanced technical concepts to non-technical audiences
Excellent interpersonal and organizational skills, including written and verbal executive communication skills
Experience working successfully in a fast-paced global organization, particularly in a similar tech environment
Team player mindset with the ability to work independently to effectively drive results and move initiatives forward
Bachelor's degree required,
M B A or related advanced degree a plusThe pay ranges for
New
York-based hires are commensurate with candidate experience.
Pay ranges for candidates working in locations other than
New
York may differ based on the cost of labor in that location.
Compensation
Range for
New
York
Based
Hires
$140,000-$160,000
U S D
Our
Team
Pagaya was founded in 2016 by seasoned research, finance, and technology entrepreneurs with our head quarters located in
N Y C and
Tel
Aviv.
We move fast and smart, identifying new opportunities and building end-to-end solutions from
A I models and unique data sources.
Every
Pagaya team member is solving new and exciting challenges every day in a culture based on partnership, collaboration, and community.
Join a team of builders who are working every day to enable better outcomes for our partners and their customers.
Our
ValuesContinuously
Learn-
We challenge ourselves for the sake of getting better as individuals, as teams, and as an organization to deliver for our partners.
Debate and
Commit-
We respectfully and openly debate to strengthen our ideas and build shared conviction - once we decide, we go all in, together.
Dream
Big and
Act-
We boldly tackle complex problems, pressure-test solutions in real-time, and adapt with speed and energy.
Advance
Inclusion-
We create a world where everyone can win, designing systems that better represent people and generate sustainable value for our employees, partners and investors.
Be
Accountable
Together-
We proudly own our actions and our results, taking initiative to ensure our work gets over the finish line as a team.
More than just a job
We believe health, happiness, and productivity go hand-in-hand.
That's why we're continually looking to enhance the ways we support you with benefits programs and perks that allow every
Pagayan to do the best work of their life. Pando Logic.
Category:
Marketing &
Biz
Dev,
Keywords:
Campaign
Manager