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Marketing Associate

The American Institute of Chemical Engineers, New York, NY USA

Work at The American Institute of Chemical Engineers

Salary:

Level: experienced

Duration: full_time


The American Institute of Chemical Engineers (AIChE), founded in 1908, is a professional association of more than 60,000 chemical engineers worldwide. AIChE fosters and disseminates chemical engineering knowledge, supports the professional and personal growth of its members, and applies the expertise of its members to address societal needs and improve the quality of life.

The AIChE Marketing team is responsible for the discovery, design, development and delivery of AIChE’s marketing initiatives, working closely with cross-functional groups within AIChE. We are seeking a Marketing Associate to develop and execute multiple marketing initiatives for our different market segments and/or communities.

Overview

A successful Marketing Associate will be responsible for helping to develop and execute marketing campaigns to help grow and engage various market segments. We are seeking an individual with passion, creativity, and a broad range of marketing, research, and communications expertise. He/she will have experience in working in a fast-paced environment; writing marketing messaging and proofreading; communicating ideas and results in a clear and concise manor; executing digital marketing and traditional marketing initiatives; using analytic tools to measure the effects of campaigns; and working with outside vendors in an efficient way.

Responsibilities:

The individual will be responsible for and support marketing initiatives, including, but not limited to:

  • Developing and executing marketing campaigns and tactics for AIChE market segments in line with organization objectives, such as:
    • Digital marketing (social, email, retargeting, website)
    • Traditional marketing (direct mail, print ads)
    • Production (working with creative team, printer, mail house, promotion execution)
  • Implementing projects and campaigns, including virtual and in-person conferences, education (webinars, eLearning courses, and other courses), membership, and other product areas
  • Writing and proofreading marketing messages for various communications, such as emails, website, print and digital marketing channels
  • Collaborating with cross-functional departments to discuss campaigns, initiatives, and results.
  • Liaising with vendors and strategic partners
  • Helping develop and execute surveys
  • Maintaining marketing plans and calendars
  • Researching industry & association trends, innovations, and best practices to identify and recommend implementable growth opportunities
  • Helping to report and understand analytics
  • Developing presentations
  • Other duties as assigned

Requirements

  • Business and creative writing
  • Experience with:
    • Customer segmentation
    • Social media
    • Email marketing
    • Content marketing
    • Retargeting
  • Works well under pressure, preferably with an agency background
  • Excellent interpersonal skills with a demonstrated ability to work in a cross functional team environment
  • Collaborator and team player
  • Experience in volunteer-led, or science and engineering organizations a plus

Software Proficiency:

  • Social and content management platforms
  • Email marketing tools
  • Google Analytics and Google ecommerce
  • Project management tools
  • Survey technology knowledge such as Qualtrics and Survey Monkey
  • Microsoft Office
  • SmartSheet a plus

Qualities:

  • Creative
  • Outstanding communication & organizational skills
  • Adaptable
  • Collaborator
  • Visionary
  • Passionate
  • Savvy

Education/Experience

  • Undergraduate degree and/or graduate degree in marketing
  • 3-6 years of relevant experience

Interested candidates may submit their resume and cover letter at the following link:

https://aiche.clearcompany.com/careers/jobs/e92b821c-02dc-913a-9c18-fd650f73a0f7/apply?source=1361446-CS-39930

The American Institute of Chemical Engineers is an Equal Opportunity Employer.

About The American Institute of Chemical Engineers

The American Institute of Chemical Engineers (AIChE), founded in 1908, is a professional association of more than 60,000 chemical engineers worldwide. AIChE fosters and disseminates chemical engineering knowledge, supports the professional and personal growth of its members, and applies the expertise of its members to address societal needs and improve the quality of life.

The AIChE Marketing team is responsible for the discovery, design, development and delivery of AIChE’s marketing initiatives, working closely with cross-functional groups within AIChE. We are seeking a Marketing Associate to develop and execute multiple marketing initiatives for our different market segments and/or communities.

The American Institute of Chemical Engineers