Director, Digital Marketing & Communications

Director, Digital Marketing & Communications

Flexible Location

Use your communications expertise to help end educational inequity.

TNTP seeks a full-time Director, Digital Marketing & Communications for our Brand & Marketing team. This position is based in a remote home office anywhere in the U.S. and is available immediately. Occasional travel for organizational meetings and client projects may be required.

Who We Are
TNTP is a national nonprofit founded by teachers that believes our nation’s public schools can offer all children an excellent education. Today we’re a diverse team from a wide range of fields, united by a fierce commitment to helping school systems end educational inequity and achieve their goals for students. We work at every level of the public education system to attract and train talented teachers and school leaders, ensure rigorous and engaging classrooms, and create environments that prioritize great teaching and accelerate student learning.

Our Brand & Marketing Department works to position TNTP as the nation’s most authoritative voice on effective teaching and providing all students with the quality education they deserve. We are a collaborative, creative team leading TNTP's marketing, publications, and external communications efforts. Our team is virtual, working remotely from home offices across the country.

What You’ll Do
As Director, Digital Marketing & Communications you will report to the Partner, Brand and Marketing, and work closely with staff and leaders across the team and organization. You’ll be integral to creating and executing TNTP’s digital marketing efforts moving audiences to action. We’re looking for people who embrace a fast-paced organization and thrive on constant learning.

Specific responsibilities include:

• Collaborate with Partner, Marketing and Brand Communications and other Communications team colleagues to develop a comprehensive marketing strategy that moves our target audiences through the marketing funnel to take action with TNTP.
• Lead digital marketing efforts, including SEO/SEM, email, social media, and display advertising, taking campaigns from the idea stage through their execution, implementation, and measurement/analysis.
• Design and implement creative marketing campaigns, optimizing them through such activities as audience segmentation, content and design testing, personalization, and continuous learning and improvement processes
• Lead email marketing efforts, including: writing and editing email content to highlight TNTP’s work, point of view, and impact; upgrading our email templates to harmonize with TNTP’s forthcoming brand and visual identity update, using graphics, personalization, and mobile-friendly templates; creating, designing, and testing various CTAs and email designs; and maintaining our email marketing database.
• Measure and assess performance of digital marketing campaigns against established KPIs.
• Monitor and evaluate online media campaigns to keep them fresh and effective.
• Manage marketing vendors.
• Consult with cross-functional teams to create brand-aligned marketing materials that support regional and programmatic business strategies.
• Contribute to other projects across the team as necessary, including writing, editing, and design support for various client-facing projects, including websites, reports, presentations, ad campaigns, videos, and graphics.
• Manage team members and contribute to a strong, inclusive team culture.

What You’ll Bring
We are looking for amazing people with diverse backgrounds and a genuine investment in improving public education, who are inspired by our mission and are highly motivated to change lives through education. We value diversity of ethnicity, race, socioeconomic status, sexual identity, gender, religion, language, ability, and experience and exemplify this through the makeup of our team at all levels. You’ll feel right at home here if you communicate clearly, appreciate passionate debates about writing and design, build strong relationships, understand the power of diversity, advocate for equity, aspire to lead through inclusion, and push yourself, your work and the people around you to the next level. We encourage those with the following identities to apply: Black, Latinx, Asian American, and Pacific Islander, Indigenous people, LGBTQIA+ and non-binary people, veterans, people living with disabilities, and others with lived experience being part of marginalized communities.

We expect our Director, Digital Marketing and Communications to:

• Have a keen sensibility for actionable marketing. You have experience in creating marketing materials that drive engagement and action among diverse audiences. You’re eager for opportunities to find new ways to share the impact of TNTP’s work—regionally and nationally.
• Be an outstanding communicator. You are an expert writer with a clear and compelling voice, a knack for finding simplicity in complexity, and good instincts for using visual design to amplify your words.
• Be a strong strategic thinker. You are a natural problem-solver who can efficiently assess the big picture, analyze the root causes, and define new ways forward. You are intellectually curious and thrive on working with multidisciplinary teams, often across multiple projects at once.
• Invest and influence others. You bring out the best in your team, inspire your colleagues, and help foster an inclusive and collaborative team culture. You know how to build relationships with a variety of stakeholders and value the diverse perspectives they bring.
• Model cross-cultural agility. Authentic self-reflection, self-awareness, and high emotional intelligence are central to who you are, and you utilize these skills to contribute to a culture of diversity, equity, and inclusion.
• Be dedicated to equity. You think about and are attuned to the experiences and concerns of your audiences. You are dedicated to creating and promoting equity-centered communications that lift the voices and experiences of the communities in which we work.
• Build relationships. You’ll regularly partner with internal team members and external vendors. You have an ability to connect and build relationships with diverse communities.

Qualifications

• Five years of digital marketing experience, which must include email marketing, lead nurturing, marketing automation, and marketing analytics. Prior experience in the education sector a plus.
• Strong marketing copywriting skills, including the ability to adapt style to situation and the ability to create effective marketing messages.
• Proficiency working with key marketing performance metrics and tracking tools. Ability to analyze data to glean insights around TNTP’s market and campaign performance and turn those insights into actionable recommendations to deepen audience engagement.
• Ability to synthesize large amounts of information effectively and strategically.
• Ability to project manage communications deliverables and reliably meet deadlines.
• Flexibility in a fast-paced environment of rapidly changing priorities while balancing details of executing marketing deliverables.
• At least 2 years of people management experience, with a demonstrated ability to develop junior staff.
• Strong interpersonal communication skills with a proven ability to invest others and influence outcomes, while also inviting and respecting diverse perspectives and fostering an inclusive and collaborative team culture.
• High emotional intelligence, strong listening skills, and a demonstrated interest in and commitment to diversity, equity and inclusion.
• Proficiency in Campaign Monitor and Salesforce (preferred).
• Bilingual Spanish abilities strongly preferred.

To Apply

We strongly recommend including a tailored cover letter in your application addressing why you are interested in TNTP and how your experience has prepared you for this position. It is in your best interest to apply as soon as possible.