Email Operations Manager (Hybrid Office Model)
UJA Federation of New York, New York, NY USA
Work at UJA Federation of New York
Level: Experienced (Non-Manager)
About the Organization
UJA-Federation of New York is the largest local philanthropy in the world. For more than 100 years, we’ve brought New Yorkers together to solve some of the most pressing problems facing our community. Thanks to our network of hundreds of non-profits, we can leverage our expertise across any number of areas — including health and human services, arts and culture, and education — to care for Jews everywhere and New Yorkers of all backgrounds, respond to crises close to home and far away, and shape our Jewish future. Our reach extends from New York to Israel to nearly 70 other countries around the world, touching 4.5 million people each year.
As the Email Operations Manager, you have substantial responsibility around the systems and technologies supporting email for the Marketing and Communications Department at UJA-Federation of New York. You will support the growth of our email marketing operations, with the responsibility of overseeing the scheduling, production, QA, and deployment of email communications. You will supervise a production team and lead them in mastery of our email systems including, but not limited to, Litmus and Salesforce Marketing Cloud. You will also work closely with the Digital Strategist to identify, track, and analyze key email performance metrics, including deliverability. Our ideal candidate is experienced with managing email campaigns that meet brand and quality standards to a high degree while sustaining platform best practices. This position reports to the Director of Digital and Direct Marketing.
Establish, maintain, and optimize processes for email production operations.
Oversee daily operations to ensure all email campaigns are completed and deployed on time and with a high deliverability while meeting quality standards.
Maintain mastery of the systems and technologies supporting marketing email production and deployment, and train and coach the team in their use, ensuring necessary levels of proficiency are achieved.
Ensure efficient management of internal customer requests for the email channel, establishing and refining processes and systems for project management and cross-departmental collaboration.
Lead and guide email production team in QA (quality assurance) practices.
Update, develop, and test new email templates and workflows, including automations and journeys, to meet internal partner needs.
Work closely with Digital Strategist to track and analyze the marketing KPIs relevant to the email channel and communicate results.
Suggest strategy and campaign execution refinements to continually improve ROI from email marketing efforts.
Assist the Donor Center and Fundraising with subscription preference management questions and safeguard appropriate use of audience lists.
Collaborate with other channel managers on execution of integrated marketing campaigns.
Stay on top of email best practices and industry trends; ensure compliance with consumer protection laws as applicable.
Support the implementation of SMS marketing campaigns in Salesforce Mobile Studio
Leverage the functionality of our existing tools to unlock their optimal value, recommending the implementation of new functionality as appropriate to achieve business goals.
Act as the primary liaison with IT and external vendors around the selection, customization, and implementation of systems and processes impacting email production, including platform updates, operational enhancements, and integration with other systems.
2+ years of hands-on experience in email campaign production and execution using Salesforce Marketing Cloud or another top-tier ESP
Fluency with HTML and ability to work in and manipulate HTML coding
Familiarity with Salesforce Journey Builder and Automation Studio or equivalent tools
Familiarity with Validity or similar email inbox placement tool
Robust understanding of email deliverability, segmentation, and list hygiene
Expert project management skills, with proven ability to manage multiple priorities simultaneously, meet aggressive deadlines, and handle real-time change requests
Knowledge of transactional/marketing email best practices
Ability to communicate comfortably to diverse audiences across all levels of the organization, both orally and in writing
A positive personality and strong sense of personal accountability
Familiarity with Salesforce Mobile Studio a plus
Familiarity with SQL query language a plus
Familiarity with CSS a plus
Bachelor's Degree, preferably in marketing or communications, or equivalent experience.
Great Perks. Because We Appreciate Great Employees.
We offer a generous number of vacation days and have the Jewish holidays off as well. Fridays our offices close early (October to March at 3:00 pm and April to September at 4:00 pm). All so you can relax and recharge.
UJA provides a top-tier medical and dental plan, along with a flexible spending account. We also offer life insurance. And for a small cost you can take part in on-site yoga and exercise classes at our Manhattan office. Wellness matters to us.
Planning for Retirement
UJA employees can enroll in a pension plan and tax deferred annuity.
Classes, workshops, and compelling speakers will keep you at the top of your game.
We come together as a staff to commemorate holidays (from Rosh Hashanah to MLK Day), volunteer at nonprofits, and celebrate our accomplishments together. (Our chocolate chip cookies are legendary!)
Some More (Yes, more!)
We also offer a backup childcare program. And a commuter benefit plan. So you can get to work and feel good about it.
Also, a lot of the times, we’re wearing jeans.
About UJA Federation of New York
About the Organization
The world’s largest local philanthropy, UJA-Federation of New York’s mission is to care for Jews everywhere and New Yorkers of all backgrounds, to respond to crises close to home and far away, and to shape our Jewish future. Funds raised by UJA-Federation sustain the activities of local health, human-service, educational, and community agencies. Every day, these community-based organizations provide a multitude of services that improve and enhance people’s lives.
We produce and distribute content through some of the world’s leading and most valued brands
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