Director of Digital Media

University of North Carolina School of the Arts, Winston-Salem, NC USA

Work at University of North Carolina School of the Arts

Salary: $62,329 - $72,000 with comprehensive medical and retirement benefits.

Level: Manager (Supervisor)

Duration: Full-Time

The Director of Digital Media is a member of the Strategic Communications leadership team reporting directly to the Vice Chancellor for Strategic Communications. This role has the responsibility to design, execute, evaluate and continuously improve the effectiveness of the UNCSA online presence, social media and in all executions of digital media. The Director of Digital Media assists the Vice Chancellor for Strategic Communications in comprehensive digital strategies for prospective students, current students, donors and alumni.

Manage three full-time employees and one part-time employee who are directly responsible for all digital content for the UNCSA.

Direct the process to create an annual digital editorial content calendar. Manage all writing assignments and workflow for digital content under their purview.

Edit all content for accuracy, voice and tone, ensuring that all are aligned with the UNCSA institutional voice and tone.

Is the central liaison to all departments, schools, and entities for all web-related projects (arts schools, IT, external agencies, etc.).

Directly oversee all UNCSA main social media channels and provide direction, training and support to decentralized entities.

Direct all UNCSA photography, including selecting the events and performances that will be captured in this medium and coordinating coverage. Talent scout, hire and manage freelance photographers for all UNCSA projects (UNCSA does not have a staff photographer).

Manage the retention, organization and availability of all campus photography through a centralized digital asset management system.

Manage all vendors and contracts for systems related to digital media (content management systems, digital asset management system, social posting software, closed captioning services, search engine optimization monitoring systems, etc.)

Ensure all digital content produced by direct reports is ADA compliant.

Develop, write, and edit content and HTML code for monthly and quarterly university and conservatory-specific email newsletters for campus, subscriber and prospective student audiences.

Lead regular website meetings with key stakeholders to ensure information is current and messaging is optimized for presenting our schools and departments at the highest level.

Follow and research digital technology trends, advise department about emerging trends and systems that could impact or boost our work.
Manages all submissions for digital media-related awards programs.

Partner with Marketing and PR to generate ideas and opportunities for content that support and align with key institutional messaging and goals, increasing opportunities for earned media.

Manage all website updates and template refreshes.

Conduct weekly Digital Media team meetings.

Assist the Vice Chancellor for Strategic Communications with crisis communications via social media and web.

About University of North Carolina School of the Arts

Strategic Communications manages and promotes the University of North Carolina School of the Arts brand worldwide. Our professional staff works as a team to communicate key messages to internal and external stakeholders and advance the university’s mission through innovative approaches and creative solutions. This division provides strategic management of the university’s overall public relations, internal communications, and reputation management activities. This division leads and develops the university’s external and internal communications, media relations, social media, digital presence, brand vision, and supports efforts to attract the best students, to motivate alumni, parents, and donors, and to attract world-class faculty and staff.

University of North Carolina School of the Arts

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