Market Research Analyst
University of Tennessee, Knoxville, Knoxville, Tennessee
Work at University of Tennessee, Knoxville
Salary: Hiring salary is dependent on qualifications and experience.
Level: Experienced (Non-Manager)
The Market Research Analyst collects data and inputs from various sources, synthesizes findings, and provides timely insights. Under the supervision of the marketing director, the analyst will help optimize ongoing campaigns, guide user experiences, improve content strategies, and inform marketing decisions.
The analyst collaborates closely with colleagues to establish and track performance metrics for communications and marketing campaigns, monitors performance data on the university's digital platforms, and develops and maintains social listening and media monitoring tools to track online conversations about the university.
The market research analyst plans and executes qualitative and quantitative audience research initiatives. The analyst understands the behaviors and perspectives of our audiences and advocates on their behalf.
About University of Tennessee, Knoxville
UT is the state’s flagship research university, a campus of choice for outstanding undergraduates, and a premier graduate institution. As a land-grant university, the institution fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement.
The Office of Communications and Marketing is dedicated to advancing the university’s reputation. Staff members support the institution’s mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends. The division employs more than 50 full-time professionals across several cross-functional teams—Creative, Digital, Marketing, News, Special Events, Video, and WUOT 91.9FM.
Want to learn more about University of Tennessee, Knoxville? Visit University of Tennessee, Knoxville's website.
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