Senior Communications Manager, USA

VisitBritain, New York City, NY USA

Work at VisitBritain

Salary: $78,000 to $85,000 USD with competitive benefits including generous vacation allowance, health benefits insurance for medical, dental and vision, defined pension contribution after qualifying period, hybrid working - mix of in person in NY office and work from home, 5 dedicated learning and development days per year.

Salary min: $80,000

Salary max: $80,000

Level: Manager (Supervisor)

Duration: Full-Time

The Senior Communications Manager (in conjunction with the CMO), works to develop and implement an annual integrated Communications plan for VisitBritain (VB) in the US. Working through an extensive list of media contacts, one of the key purposes of this position is to enable the delivery of VB’s strategic PR and Communications objectives by proactively pitching key themes & ideas, showcasing VB and our activities, and increasing our profile through desk-sides, visits, events, content creation trips and general media coverage. Together with the wider team in London, the post-holder will take the lead in both the planning and execution of Corporate Communications for the region, including those related to the role VisitBritain plays to drive Government tourism agenda.

The role also works with other members of the Americas team (including marketing, social and B2B), to ensure communications are part of the integrated approach to delivery across the region, and act as a PR champion within the region and the organization. 

About VisitBritain

As the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), VisitBritain/VisitEngland plays a unique role raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy. Headquartered in London 

Understanding international customers. Building partnerships. Selling Britain effectively. Operating from regional hubs in Europe, the Americas & Australia, the Middle East, Asia, China & North East Asia - our extensive network, serviced by offices around the world, connects us with customers worldwide.

Our approach is fully global, thanks to our focus on those markets offering immediate return or long-term promise. Based on our customer insight, our knowledge of the barriers to inbound tourism growth and our solutions for addressing them, we implement differentiated strategies by region to maximise return.

Through our network we gather market intelligence, develop and maintain relationships with international media and influencers, work with the trade to ensure that Britain is being sold to the customer, secure partners on-territory and also look after public diplomacy liaison. Thanks to our digital expertise, we also ensure that relevant content is distributed to the customer through the most appropriate channels.


Want to learn more about VisitBritain? Visit VisitBritain's website.