Digital Marketing Manager

MSI Viking, Duncan

Work at MSI Viking

Salary: Compensation & Benefits: This position reports directly to the Director of Marketing 8:00am – 5:00pm, Monday-Friday Paid Time Off Medical/Dental/ Vision/Life/Disability Plans 401(k) with company match Occasional travel may be required Competitive pay with bonus potential

Level: Manager (Supervisor)

Duration: Full-Time

The Digital Marketing Manager will have a strong command of B2B Digital Marketing including Analytics, Email Marketing, Google Ads (PPC), SEO, and Social Media Marketing (SMM). If you love being a part of a small team, collaborating to adapt sales goals and strategies into insightful marketing campaigns, then you might be the perfect candidate for this position.

Duties will include organizing and implementing all digital marketing activities across a plethora of highly technical product and service offerings.

Additionally, the candidate hired for this position will have a clear and imminent opportunity to become the primary leader of the marketing team within the year.

Responsibilities and Qualifications

CRM/Email Marketing Campaigns

  • Strong expertise in CRM-driven email marketing
  • Solid knowledge of email marketing best practices
  • Experience with advanced email marketing program
  • Craft creative, clever and engaging email campaigns
  • Use email campaigns in combination with other channels to engage and nurture customers and leads
  • Own responsibility for KPIs; test, measure, and report performance of all email marketing activities

Paid and Organic Digital Advertising and SEO

  • Strong proficiency in digital advertising campaigns including paid search, shopping, display, video, and remarketing campaigns
  • Crafting persuasive ad copy, effective keywords, successful bidding strategies, etc. to maximize CTR and conversions
  • Budget by campaign, categories, and vendors and report on budget adherence
  • Optimizing Landing Pages to increase Quality Scores and Conversion Rates
  • Knowledge of paid advertising best practices
  • Proficient in Google Analytics & SEM Rush for developing KPIs, investigating anomalies, and implementing web performance strategies
  • Own responsibility for all digital marketing KPIs; test, measure, and report performance
  • Conduct online research and stay abreast of competitor positioning

Social Media Marketing

  • Craft creative, clever and engaging social media posts through LinkedIn, Twitter and YouTube/MSI-TV
  • Use social media management tools to schedule and engage with followers
  • Actively engage followers on SM platforms through appropriate responses to incoming messages
  • Own responsibility for SMM KPIs; test, measure, and report performance of all social activities

Required Skills/Abilities:

  • 5+ years proven experience in Digital Marketing role
  • Highly organized, analytical, and strategic minded with excellent verbal and written communication skills
  • Strong work ethic and entrepreneurial attitude to deliver results
  • Exemplary time management skills with the ability to handle multiple activities and projects simultaneously
  • Proficiency in Google Ads
  • Proficiency in Google Analytics and other Keyword Analytics programs
  • Proficiency with Microsoft Office including excel, Word, and PowerPoint
  • Familiarity with e-Commerce sales marketing
  • Familiarity with basic HTML and CSS, and any other coding skills

Education and Experience:

  • Bachelor’s Degree
  • Familiarity with WordPress
  • Familiarity with ERP systems, especially NetSuite
  • Familiarity with SuiteCommerce Advanced