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Associate Writer, New Products, CNN Underscored

WarnerMedia/ CNN, New York, NY USA

Work at WarnerMedia/ CNN

Salary: competitive with benefits

Level: Experienced (Non-Manager)

Duration: Full-Time


Tasked with finding and writing about new products, the Associate Writer, New Products, will be CNN Underscored’s eyes and ears into the now, keeping our readers up to date on the latest trends and product releases in the lifestyle space. The role will be responsible for writing and publishing five to eight articles per week,crafting carefully curated reviews based on first-hand user testing. This individual will work alongside the Commerce Editor to build out a strategic editorial calendar based on tentpole events and relevant trending products and services. The New Products writer will also work closely with Underscored’s social media team to ensure we are testing and writing about items that are trending on Facebook, Instagram, TikTok and other platforms our readers use.

Developing content that fits with the CNN Underscored audience is a must, but you will be encouraged to test creative new angles and continue to expand CNN Underscored’s lens of focus.

Core Duties/Responsibilities

Stay abreast of the news and social and reader trends to pitch product-focused reviews and recommendations off current events

Extensively research, write, and produce product-oriented editorial, including news hits on key product launches and hands-on reviews

Work with PR and company contacts to help secure and produce exclusive product reviews

Optimize new and existing content based on market trends and analytical insights specific to the CNN Underscored audience demographics

Work with the social media team to translate coverage to engaging social posts and videos

Level of Responsibilities/Accountability & Scope

Knowledge of how to source the latest products and product news

Deep knowledge of products trending on social media

Excels at short-term assignments that often require the application of independent judgment

Work is subject to supervisory review at regular intervals

Operates within the context of defined procedures

Education, Experience, and Requirements

College degree preferred

Must have at least 3 years of experience in writing lifestyle or shopping content, and a strong interest in ecommerce

Experience using photo editing tools

Experience and desire to appear on camera for social content a big plus

The ability to break down potentially complex topics into an easily digestible format

Flawless grammar & spelling

Must be proficient in MS Office Suite, and comfortable using content management systems

Strong creative and writing skills are required for this position. Must be detail-oriented, organized and have strong communication skills.

The Perks

  • Exclusive WarnerMedia events and advance screenings
  • Paid time off every year to volunteer for eligible employees
  • Access to well-being tools, resources, and freebies
  • Access to in-house learning and development resources
  • Part of the WarnerMedia family of powerhouse brands

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law

About WarnerMedia/ CNN

WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.

WarnerMedia/ CNN

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