Mediabistro
   

Health Content Marketing Editor

WebMD, Remote, Work from USA

Work at WebMD

Salary:

Level: Entry Level

Duration: Full-Time


Krames, a WebMD Company, supports people in their health care journey from discovery to recovery. As prospective patients start their health care search, we're there with customized marketing and ongoing personalized health education. Our content's depth and thoughtfulness drive deeper patient engagement for health improvement.

The Editor will work as a creative and supporting member of the Editorial Department within the Integrated Content Marketing division. Editors:

• Manage database content updates per new health industry guidelines.

• Update and fact-check health and wellness content as needed.

• Support other client-facing editors in fulfilling clients’ custom writing requests.

• Serve as the editorial expert on client teams, ensuring clients are very satisfied with Krames' content, editorial services, and production processes. Working with Account Managers, Designers, and others, the Editor acts as an ongoing liaison and consultant to clients regarding how to most effectively use content to meet their marketing and educational objectives.

• Plan and oversee the development of original content for Krames or unique client products as assigned.

Main duties and responsibilities:

• Assume ultimate responsibility for accuracy of Krames content by identifying and implementing guideline changes and updating outdated content as requested.

• Manage custom writing requests from clients and editors; work with contract writers and others, as needed.

• Perform and oversee fact-checking and proofreading functions as needed.

• Develop and maintain exceptional relationships with colleagues, external clients, and freelancers.

• Assume responsibility for fulfilling all assigned clients’ health and wellness content needs.

• Suggest appropriate, timely content that supports each client’s unique marketing objectives and goals.

• Consult with clients regarding topics, content mix, article direction, length, tone, etc.

• Edit content to support clients’ objectives; ensure maximum effectiveness, appeal and readability; and conform to style guidelines.

• Facilitate payment of writers and freelancers as assigned.

• Work with Designers and Account Managers to ensure error-free layouts that meet client expectations.

• Write, edit, and manage digital content using SEO key terms as requested.

• Ensure strict adherence to agreed-upon schedules and commitments to clients.

• Manage client reviews and approvals.

• Regularly review and assess assigned Krames and client products, assuring content and overall editorial direction remains on target to achieve individual or collective clients’ objectives.

• Working with client team, regularly assess each client’s production process to assure maximum client satisfaction and team effectiveness.

• Stay abreast of health research and reporting, industry trends, etc., and use this and other information in order to continually improve upon the knowledge and expertise offered to clients.

• Other duties as assigned

About WebMD

Krames, a WebMD Company, supports people in their health care journey from discovery to recovery. As prospective patients start their health care search, we're there with customized marketing and ongoing personalized health education. Our content's depth and thoughtfulness drive deeper patient engagement for health improvement.

WebMD

Want to learn more about WebMD? Visit WebMD's website.