Mediabistro
   

Senior Digital Marketing Manager

Welcome.us, Fully Remote

Work at Welcome.us

Salary: Commensurate with Experience

Level: Manager (Supervisor)

Duration: Full-Time


Welcome.US

Welcome.US is a new national initiative built across all major divides to unleash the desire and capacity of people across America to welcome more newcomers and help them thrive. We operate on the evidence that direct participation with newcomers transforms both the welcomer and those being welcomed. We are not an advocacy organization or an operational agency providing direct services to newcomers. By making it easier for Americans from all walks of life to participate in the work of welcoming – and telling their stories – we are building a movement that celebrates America’s welcoming spirit by providing an opportunity to serve for all who seek to welcome. Our diverse community of Welcomers reaches across real and perceived divides to meet the needs of newcomers more effectively.

In partnership with local and national resettlement agencies, diaspora organizations and leaders, refugees, community sponsorship groups, nonprofits, businesses, faith-based institutions, veterans, universities, four former Presidents and four former First Ladies, Welcome.US is the single point of entry for Americans who want to get involved and support those who are starting new lives in the United States.

Senior Digital Marketing Manager

Welcome.US seeks an entrepreneurial Senior Digital Marketing Manager to build a robust multi-channel marketing program to power our Welcome movement. You’ll help to dramatically expand our support lists, deepen engagement, and activate supporters to take life-changing acts of Welcome – from donating funding and essential supplies to sponsoring newcomers.

If you’re an entrepreneurial marketer who would relish the chance to launch, optimize, and scale a marketing program – and is ready to grow with it – this opportunity is for you. Reporting to the Senior Director of Digital Communications and Engagement, you will work with agency partners to shape and deliver acquisition and engagement campaigns across email, social, search, and SMS - with a focus on KPIs.

This role straddles strategy and execution and requires a strong driver and doer. You should be a detail-oriented project manager and team coordinator, and a resourceful troubleshooter who can help teams stay focused on priorities and deliver and exceed results.

Job Responsibilities

  • Works with the Sr. Director and our agency partners to set broader marketing and engagement goals for Welcomes.US to drive organizational priorities. Defines marketing objectives and sets KPIs; accountable for tracking performance and managing budget – and adjusting plans as needed.
  • Partners with agencies to shape effective marketing strategies for reactive pushes and proactive campaigns (World Refugee Day, Year End). Oversees the development and delivery of marketing pushes from soup-to-nuts.
  • Briefs agencies and internal team on creative requirements to support strategies, including needs for story-telling and multimedia assets etc. Collaborates with creatives to develop cut-through ideas and ensure assets are optimized to drive results in particular paid channels.
  • Supports agencies to drive production and deployment of assets across channels. Sets up landing environments and ensures tagging in please to accurately capture data and measure full funnel results.
  • Works with CRM lead to maintain customer data and enable targeted list segmentation for campaign delivery. Guides requirements and set up for performance dashboards.
  • Builds processes with agencies to regularly track and report on key performance metrics. Synthesizes results into insights and identifies actionable steps for improvement. Creates an iterative, test and learn marketing culture to optimize performance as we grow.
  • Is an expert in digital marketing best practices and innovations. Brings creative ideas to the table and advises groups across the organization on ways to engage their targets in digital channels.

Required Qualifications

  • A minimum of 7 years of experience managing marketing agency programs at a digital marketing agency or an in-house marketing team (nonprofit experience is preferred).
  • Demonstrated success building high performing lead-gen and acquisition programs for growing mid-to-large size managing marketing programs (up to $1 million).
  • Expert at email marketing, including list building/acquisition and strategic segmentation. Broad experience with SEM / SEO, social advertising, SMS, programmatic.
  • Proficiency in marketing platforms/technology including: CRM / customer database tools (Every Action); Google Analytics (UA and GA4); Google Tag Manager; end-to-end conversion tracking and troubleshooting.
  • Highly analytical mindset. Adept at synthesizing performance into clear and actionable insights.
  • Strong project management and coordination skills.
  • Excellent communication skills.
  • Demonstrated aptitude to shape and be shaped by an evolving start-up organization.
  • Strong written and oral communication skills.
  • Thoughtful, transparent, and exceptionally collaborative with a service leader mindset.
  • Supportive of a diverse, equitable, and inclusive work environment.

Preferred Skills:

  • Experience with jQuery, JavaScript, and SQL are a plus

COMPENSATION AND BENEFITS

Welcome.US is a sponsored project under Rockefeller Philanthropy Advisors, which offers a competitive compensation and benefits package, including health coverage, retirement benefits, paid sick leave, vacation and holidays, tuition reimbursement, and access to professional development resources.

TO APPLY

Welcome.US is committed to building and retaining a talented, diverse, and inclusive team. Our team members represent diverse backgrounds, bring a wide range of educational, professional, and lived experiences, and contribute expertise from varied disciplines within the philanthropic, nonprofit, public, and corporate sectors. We welcome candidates of all races, ethnicities, nationalities, religions, abilities, sexual orientations, and gender identities and expressions.

We strongly encourage people of color, women, LGBTQ individuals, those from immigrant and refugee backgrounds, differently-abled people, formerly incarcerated people and people of any and all traditionally marginalized identities to apply. Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

Please submit a cover letter and resume. In your cover letter, please explain why you are interested in this role and how your experience and skills are relevant.

This position will remain open until the right candidate has been identified. If you previously submitted an application to Welcome.US, we ask that you kindly re-send. No phone calls or email inquiries please.

About Welcome.us

Welcome.US

Welcome.US is a new national initiative built across all major divides to unleash the desire and capacity of people across America to welcome more newcomers and help them thrive. We operate on the evidence that direct participation with newcomers transforms both the welcomer and those being welcomed. We are not an advocacy organization or an operational agency providing direct services to newcomers. By making it easier for Americans from all walks of life to participate in the work of welcoming – and telling their stories – we are building a movement that celebrates America’s welcoming spirit by providing an opportunity to serve for all who seek to welcome. Our diverse community of Welcomers reaches across real and perceived divides to meet the needs of newcomers more effectively.

In partnership with local and national resettlement agencies, diaspora organizations and leaders, refugees, community sponsorship groups, nonprofits, businesses, faith-based institutions, veterans, universities, four former Presidents and four former First Ladies, Welcome.US is the single point of entry for Americans who want to get involved and support those who are starting new lives in the United States.

Welcome.us

Want to learn more about Welcome.us? Visit Welcome.us's website.