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Marketing Manager

WTTW/Chicago PBS, Chicago, IL USA

Work at WTTW/Chicago PBS

Salary: Competetive with benefits

Level: Experienced (Non-Manager)

Duration: Full-Time


WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced Marketing Manager to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.

KEY RESPONSIBILITIES:

  • Develop and execute proactive and strategic marketing plans across paid, owned, and earned (in partnership with PR/Communications lead) to increase audience, brand recognition, loyalty, engagement and awareness for WTTW and WFMT.
  • Plan, contract, and manage budget and placement of media buys/trades across digital/social/email, OOH, television/video, radio, print and search channels.
  • Manage internal and agency cross-media creative development, production, and delivery: develop and adhere to marketing calendar deadlines, create and present creative briefs, manage design/production process and approvals, and serve as day-to-day liaison for and deliver final marketing files to vendors.
  • Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness; manage all related deliverables.
  • Prepare and execute audience analysis, proof of performance reports, presentations and highlights to supervisor.
  • Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
  • Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
  • Plan, manage, utilize and analyze search marketing programs.
  • Help create and document policies, guidelines, and procedures for organizational brand protocols.
  • Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
  • Assist in coordination of selected events and other assigned duties.

SKILLS:

  • Excellent written and oral communication skills
  • Exceptional attention to detail and accuracy; excellent organizational and planning skills
  • Self-motivated, results-oriented, and collaborative
  • Ability to work independently, proactively, persistently, and in a fast-paced and positive manner
  • Ability to juggle multiple projects and priorities simultaneously

EXPERIENCE:

  • 3-5 years of marketing management experience
  • Demonstrated experience creating outcomes-driven visibility and marketing plans
  • Tactical understanding of all marketing media types/platforms, and experience integrating varied marketing channels into strategies
  • Expert familiarity with digital advertising and social media with a track record of driving growth
  • Experience with business, strategy, and campaign development and tracking
  • Demonstrated understanding of social media and search best practices, algorithms, and campaign execution
  • Demonstrated experience compiling, analyzing, and presenting data

EDUCATION: Bachelor’s Degree preferred.

*Hybrid Work Schedule Available*

About WTTW/Chicago PBS

WTTW and WFMT are committed to producing and presenting trusted, best-in-class content fueled by a distinctly Chicago sensibility. We engage our audiences by entertaining, inspiring, educating, and reflecting a diversity of perspectives.

WTTW/Chicago PBS