Liberty Senior Living
is currently seeking an experienced:
DIRECTOR OF SALES & MARKETING
Plan, organize, and implement the marketing and public relations programs in collaboration with Marketing Team and corporate marketing professionals for the senior living community through appropriate mediums (including brochures, cards, invitations, health fairs, etc.).
Work with the Directors of the community to achieve and maintain census and revenue goals.
Thorough knowledge of the community and the specific services provided, plus rate schedules and various floor plans available, and most importantly, how to articulate that information to prospective residents who make inquiries about the community.
Conduct tours, including home visits, and telemarketing to sell the community to prospective residents and their families. Also, collaborate on and participate in the marketing of the community within the community and throughout the great community.
Effectively use Enquire or any other CRM so that weekly benchmark and marketing reports can be generated for the Monday conference calls with the corporate office; attend weekly Department Head meetings to share detailed information about the availability, census, upcoming move ins and move outs with other members of the Administrative Team. Also attend bi annual sales trainings with sales professionals within the other communities to hone sales skills and share information with members of other Liberty companies regarding goals, successes, and challenges.
Work with community Directors/Administrators to assess strategies to maintain or improve census and revenue goals, including informing them of immediate concerns, problems, or any public relation issues. Lead meeting with Executive Director and Sales Consultant(s) regarding the availability of apartments and tasks at hand; organize future planning for the week, month, etc., including census, goals, and marketing opportunities.
Train and coach sales personnel when appropriate.
Be thoroughly familiar with forms used to take prospective residents through the process from initial inquiry to Priority Deposit, Apartment Selection, Lease Signing, and Move in.
Qualify applicants, both physically and financially; assistance may be requested from ED, CD, or corporate support professionals.
Negotiate and authorize the Priority Partner Agreement with receipt of funds; process fee for Priority Partner.
Negotiate and authorize Apartment Selection Agreement with receipt of Apartment Selection Deposit and Community Fee; process collected fees.
Supervise coordination of move-ins with Sale Consultant(s) or Marketing Assistant.
Oversee recommendations for outside resources to residents for expediting move-in.
Oversee move-in schedule and orientation of new residents to ensure resident needs are met.
Review and update move-in packet as necessary.
Promote teamwork and a positive attitude among the staff and residents consistent with the community standard and attend activities with disciplines as necessary.
Respond to inquiries (i.e., phone calls, website inquiries, etc.) and required documentation, including mailing brochures, cards, notes, letters (i.e., cover letters in response to requests for information, thank you notes, sympathy cards, etc.).
Enter new accounts/contact and pertinent information into ENQUIRE, Customer Relationship Management program; supervise other marketing professionals in their use of the CRM.
Develop and implement a resident ambassador’s program.
Perform clerical duties to includes, but not limited to, creating and modifying documents, faxing, mailing, and filing; when appropriate, such tasks may be delegated to Sales Consultant or Marketing Assistant. Assemble brochures, marketing material and forms; order and address holiday cards. When appropriate, such tasks may be delegated to Sales Consultant or Marketing Assistant.
BA or BS degree in a related major.
Minimum of 5-7 years sales and marketing experience, preferably in Senior Living.
Proficiency in Microsoft Word and Outlook, and basic knowledge of MS EXCEL.
An aptitude and desire to master the ENQUIRE, Customer Relationship Management database program. Creative ideas for holiday cards, invitations, community celebrations, and activities a plus.
Visit www.libertyseniorliving.com for more information.
Background checks/drug-free workplace.