Overview:We are seeking a strategic, dynamic, and results-driven Email & SMS Marketing Manager to join our team. Reporting directly to the Global VP of Marketing, you will play a pivotal role in strategizing, managing, and optimizing Email Campaigns & Flows globally across all markets.
Formulate and implement a comprehensive email & SMS marketing strategy with deep segmentationManage and optimize Email Campaigns & Flows across all markets.Manage and optimize SMS Campaigns & Flows in the US and lead SMS expansion into new markets.Collaborate with the Senior Graphic Designer, Copywriter, Local Marketing Teams for any campaign or flow needs.Ensure continuous improvement of performance metrics: open rates, click-through rates (CTRs), conversions, repeat conversions, etc.Conduct A/B tests to refine and enhance campaign performance.Monitor the performance of campaigns, synthesize learnings, and provide regular updates with opportunities for improvement.
Utilize the Global Marketing Linear as a foundation for planning, adapting, and optimizing campaigns to suit regional and global requirements.Holistically analyze the customer journey and then strategically, deeply segment to meet the customer where they are in this journey.Project manage the full end-to-end deployment of all campaigns and flows with Clickup.Collaborate with the Senior Graphic Designer, Copywriter and Local Content Creators for any campaign or flow needs.Compile information required for emails & SMS, including images, content, links, codes, etc.Execute technical set-up, including filters, triggers, conditional splits, show/hide elements, profile properties, display logic, etc.Implement campaigns across international sites, including transferring email templates and localizing.Analyze, identify and communicate opportunities for improvement based on analytics and results. Champion the execution.Craft a well-thought-out A/B testing roadmap, incorporating insights to inform continued marketing strategy for each market.Identify, communicate and implement platform innovations, trends and best practices.
Qualifications:5+ years of experience in Email & SMS Marketing for luxury or beauty brands, with a proven track record of success.Expert knowledge of advanced technical capabilities within Klaviyo or similar Email marketing toolsExpert knowledge of advanced technical capabilities with Attentive or similar SMS marketing toolsStrategic planner with a knack for seeing the whole picture and turning plans into action.Strong project and time management skills.Sharp attention to detail and analytical skills.Ability to work cross-functionally with team members to ensure the global goals of the business are being met.A willingness to learn, grow, and experiment with industry and platform trends.Positive, self-motivated, entrepreneurial ‘find a way’ attitude.Degree in marketing management, advertising, communications, business, or similar preferred.