Classification: Non-Exempt / Non-BargainingPosition may be located remote. #LI-RemoteConsolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve.Our team of 3,200 is dedicated to doing more for our customers. We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service.The Senior Account Based Marketing Manager will report to the Director of Product Marketing within the broader corporate Marketing team. This pivotal role will spearhead Account-Based Marketing (ABM), champion customer advocacy initiatives, and orchestrate company-wide campaign planning, all while working in tight-knit collaboration with Sales Leadership, Product teams, and external marketing agencies when required. This role is responsible for both developing and executing effective ABM strategies to drive growth within key accounts and leading the management of company-wide marketing vertical marketing initiatives and campaigns. This dual-faceted role requires a versatile marketing professional who can seamlessly navigate between targeted account strategies and broad-scale campaign management.
Develop and execute a comprehensive campaign and ABM strategy that aligns with the overall marketing strategy and company objectives. Work with sales to identify top target accounts and objectives that drive growth and enable customer success.Identify and select target accounts and understand their business needs, pain points, key decision-makers, and business environment.Develop and execute targeted, integrated campaigns and programs, collaborating closely with sales, product, and cross-functional marketing teams.Work with the broader sales and marketing team to build the strategy and management of the marketing programs that improve customer experience and loyalty and reduce churn.Create annual and quarterly marketing plans and targets for targeted customers and contacts that focus on new logos and accelerate existing opportunities.Partner with Sales Leaders to develop target vertical-focused (SLED, Finance, Healthcare) playbooks including, but not limited to, digital advertising, email marketing, outbound prospecting, inbound lead follow up, nurture, and live/online events.Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas, verticals and key accounts.Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM and vertical campaigns.Track campaign and program results, measure success, and report metrics to stakeholders across the business.Maintain a thorough understanding of the market and key players and identify opportunities and competitive threats. Develop strategies accordingly.Key Deliverables:ABM strategy for target accountsKe vertical research and strategyResearch and account insightsTailored content strategyExecution of targeted marketing campaignsMeasurement and analysis of campaigns and tactics, performance and reportingSales presentations on product, company value proposition, and competitionCase study and testimonial write-upsSEO-optimized website content, campaign landing pagesDocumented process and best practices
8+ years of B2B marketing experience; telecom or business IT knowledge preferred.2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals.Bachelor's degree in business or marketing or equivalent experience.Strong program and project management skillsWorked in competitive environments in both large and small companies successfully.Proven ability to create, implement and manage marketing programs.Excellent leadership, verbal & written communication and presentation skills. Work well with minimum supervision.Strong attention to detail.Ability to use analytics for decision-making, problem solving, and data processingExcellent people and management skills to interact with staff, colleagues and cross-functional teams and third parties.Ability to handle multiple tasks and work well and quickly under pressure to meet deadlines.Quick and solution oriented, high energy and positiveExecution focused, large capacity for multiple tasks, projects, and stakeholdersSolid business skills including writing, presentations, analysis and program development"Sales as my customer" marketing focus and temperamentProficient in Salesforce, Highspot, Pardot, Impartner PRM (or equivalent tools), Microsoft Office; Outlook, Word, Excel (pivot table skills preferred), PowerPoint, etc.Willing to travel up to 15% of the time
We are proud to offer a comprehensive and competitive benefits package:401(k) matchingMedical, Rx, Dental and Vision insuranceDisability insuranceFlexible spending accountHealth savings accountLife insuranceTuition reimbursementPaid vacation and personal daysPaid holidaysEmployee Assistance ProgramAnnual bonus program to eligible employee's based upon organization performance
Pay range (commensurate with skills and experience): $74,384 - $112,752
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.#J-18808-Ljbffr