Demand.io is reshaping the way people shop. Through our AI-driven social shopping services like SimplyCodes (https://simplycodes.com) and Product.ai (coming soon), we help millions of consumers shop smarter, save money, and connect with their passions.As a self-funded, profitable startup playing at the intersection of AI and e-commerce, we’re seeing rapid growth and hiring aggressively to build out our AI, engineering, data science, growth, and product teams. We’re a small, exclusive team of high performing professionals, hiring selectively, and offering outsized compensation through an industry-leading profit sharing system. Visit us at https://demand.io to see our open positions.As a technology accelerator that's been in business for over a decade, we ideate, build, and launch innovative AI services for the e-commerce sector. We partner with over 60,000 retailers, driving over $1 billion in sales annually through our network of shopping products. Our model is to experiment at the bleeding edge of technology, be unafraid to fail fast, and invest aggressively where we see traction.Who we're looking for:At Demand.io, performance marketing is a rapidly expanding function as our suite of consumer products continues to grow. As the Senior Growth Marketing Manager, your focus will be on new user acquisition through paid channels. Your role includes developing and executing comprehensive strategies to meet ambitious business goals.You will be a key leader within the marketing organization, working cross-functionally with Marketing, Product, Finance, Analytics, Creative, and Engineering teams to upscale acquisition efforts thoughtfully.What you'll do:Manage key performance marketing campaigns.Develop, execute and manage paid search, paid social, ASO, affiliate marketing, influencer, and other direct response channels.Oversee daily account management of performance marketing channels to ensure quality new installs and CPA targets are met.Collaborate with the creative team to develop branded ad copy and creative that appeals to defined target segments and encourages installs.Monitor performance metrics and budget tracking, and optimize as necessary to improve ROAS.Handle the performance marketing budget across paid channels to hit acquisition targets, with a focus on improving LTV and reducing churn.Work closely with Brand and Product teams to enhance channel performance and conversion rate, including running messaging and landing page testing.Keep abreast of industry trends, new ad formats, and emerging technologies that can help scale our mobile acquisition and growth efforts sustainably.About you:7+ years of experience in performance marketing with a strong track record of driving customer acquisition and revenue growth.3+ years of B2C mobile app performance marketing experience.Strong understanding of the mobile app ecosystem and/or consumer tech landscape.Experience in running one or more of these channels: Meta, TikTok, Google App Campaigns, and Ad Networks.Exceptional analytical skills and a data-driven mindset.Deep understanding of marketing tech, especially mobile attribution partners (Adjust, Kochava, AppsFlyer, Branch)Proficient understanding of mobile user behavior and its analytics, with the ability to manage and implement campaigns based on performance data.A keen eye for creative that yields results and a strong sense of brand and detail.Excellent communication skills.About the job:Starting total cash compensation: $125K - $180K DOEStock options: 0.15% to 0.30% initial grantEligibility for our Equity Partners program, a profit-sharing system tied to individual and company performance.Our Santa Monica HQ is a newly completed state-of-the-art technology development facility offering prodigious open space, open work setup, large recreation & break room with free food, silence / focus facilities, podcasting studio, and sweeping views from the ocean to downtown.Full access to a comprehensive suite of premium AI services, including but not limited to ChatGPT Plus, Perplexity Pro, GitHub Copilot, Midjourney, Anthropic Claude, and Notion, all sponsored by the employer.Full coverage of your home internet and mobile phone plans (Equity Partners program benefit),All meals provided free daily, fully stocked kitchen with free food, snacks, coffee and drinks.Regular team-building events, dinners and activities.Premium health coverage including comprehensive PPO and HMO options, along with full dental and vision coverage, paid 100% for all your dependents.Sponsorship for all ongoing education, courses, books, and certifications.401K program.Empowered, flexible, high trust work culture. Unlimited PTO.Relocation assistance available.Learn more about us at
https://demand.io .Commitment to diversity, equity & inclusion.
Demand.io believes diversity, equity and inclusion are paramount to building a meaningful company and culture. We’re committed to cultivating a safe and open environment for all voices to contribute.
See details and applySenior Growth Marketing Manager