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JOB REQUIREMENTS: Product Marketing Manager - Small Tractors Location US-United States Field Employee ID 2024-25970 Category Marketing Position Type Full-time Overview CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial\'s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. Reporting to the global product marketing manager, the Product Marketing Manager - Small Tractors is responsible for the profitable growth of its product line of the assigned brands. In order to achieve this, this person will develop strategic marketing plans for a product line through market research, competitive analysis, customer engagement and business planning. The Product Marketing Manager is responsible for the new product introduction process within the marketing organization. In this position, the Product Marketing Manager interacts with customers, dealers, market teams, communication, pricing, training and the global product management team. Responsibilities Responsible for covering Farmall, Powerstar, Telehandlers, Specialty products Product Offering Management: select applicable offering, define frame for market standards and product packaging. Analyze take rates and rationalize offering. Build sales support and information materials for the marketing and sales department (Product Information Bulletins) Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions (communication, training, pricing). Manages phase in and phase out of products. Drive development and develop material for product launches (press releases, brochures, launch materials, customer presentations, videos and sales training materials). Improve sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans. Identify market trends, define a market roadmap and negotiate the product roadmap for North America with... For full info follow application link. CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal \"EEO is the Law\" poster and its supplement at https://www.dol.gov/agencies/ofccp/posters. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/2C5EE2656CD64C82 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.