HarperCollins Children’s Books is seeking a creative, organized, and dynamic Marketing and Publicity Manager to work on early reader and backlist campaigns for a variety of children’s books and brands ranging from non-fiction to literary and commercial fiction, as well as group campaigns featuring frontlist and backlist titles. Duties include developing and executing marketing plans, event coordination, managing title budgets, presenting at internal and external meetings, social media strategy/content creation, and extensive copywriting.
This is an incredible opportunity to join an enthusiastic, dedicated early reader and backlist team that works on a wide range of books and brands such as literary successes by award-winning creators like Kevin Henkes, Neil Gaiman, and Chris Van Allsburg, commercial hits like Little Blue Truck and the Pete the Cat series, and celebrity hits like I Promise and Stacey’s Extraordinary Words – just to name a few!
This position is based out of NYC on a hybrid schedule.
- Collaborates with Marketing Directors and other team members to shape early reader and back list title strategy and to execute larger initiatives.
- Brainstorms, develops, and executes integrated marketing and publicity campaigns for select titles and brands and communicate updates directly to key stakeholders both internally and externally.
- Guides opportunities to promote backlist books, including developing cost-effective campaigns, leveraging current trends.
- Manages budgets for assigned titles and projects.
- Oversees standalone author/illustrator events, including local bookstore, school, and festival appearances.
- Manages fulfillment of calls for information from Edelweiss and the Children’s Book Council.
- Develops, creates, and edits short- and long-form content for social media (vertical video, round-up posts, blogs, etc.) in close coordination with Early Readers/Backlist, and digital teams.
- Manages and maintains social media brand pages and work closely with Marketing Coordinator to develop and create content.
- Develops content, schedule, and deploys email outreach to curated marketing lists.
- Manages growth and integrity of influencer outreach contact lists to inform outreach.
- Coordinates group campaigns tied to specific cultural, social, and/or holiday moments.
- Minimum 3 years of experience in trade book marketing and/or kids’ product marketing; children’s book experience preferred (with some early reader experience a plus)
- Excellent project management, communication, budget management, organizational, prioritization and presentation skills a must
- Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail
- Proficient in Microsoft Office, digital creative programs such as Canva; social media knowledge and skills, including any content creation experience
- Skilled in using major social media platforms, including Facebook, Instagram, Pinterest,etc.
- Excellent writing skills, including ability to write in a voice appealing to parents, grandparents, and caregivers
- Experience working on compelling, of-the-moment campaigns to reach a consumer audience
- Comfortable presenting in front of large groups and on camera
- Appreciation and knowledge of current trends in popular culture extremely helpful
- Must be a resourceful self-starter who can take initiative and independently solve problems
- Ability to work cross-functionally across the division and within the company
- Ability to balance priorities while under pressure
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.
The salary range for this position is $65,000-$70,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Please note that HarperCollins Publishers does not accept resumes from agencies unless our Human Resources department has authorized in writing a specific agency to submit resumes for a specific position. Therefore, if an agency submits a resume without Human Resources’ prior written approval to do so, the individual identified on that resume will not be considered a candidate presented by your company.
HarperCollins Publishers is an equal opportunity employer.