The Social Media Marketing Manager plays an integral role in expanding the brand presence and driving student engagement strategies for the educational programs at Hondros College of Nursing. The Social Media Marketing Manager is responsible for developing and managing social media channels, creating branded video and graphic content, and cultivating PR opportunities with the goals of upholding the College’s reputation as a leader in nursing education.
Social Media (60%)
Plan a social media strategy to reach target audiences and increase engagementEvaluate which social media channels are most relevant and beneficialCreate informative, entertaining, and engaging content, with an emphasis on video contentPost on behalf of Hondros College of Nursing (Facebook, Instagram, Twitter, LinkedIn, TikTok)Monitor forums where relevant topics are discussedRespond to forum posts as appropriateImplement and coordinate a blog and relevant contentEnsure that Hondros College of Nursing’s online listings are accurate and optimizedWebsite Management (20%)
Keep website content fresh and relevantAchieve proficiency in the website’s content management systemContinually suggest new content ideasProvide input regarding next-generation website improvementsImplement new content and maintaining existing contentWork with college departments to maintain accuracy of contentCoordinate with outside vendors regarding website maintenance as necessaryPublic Relations (20%)
Seek out opportunities to gain positive exposure for the college, faculty, students, alumni, partnersWrite and issue a variety of press releasesFollow-up with media outletsMonitor media coverage (Hondros College and competitors)Suggest ways we can get more involved in the communities we serveWrite content for newsletters, marketing materials and press releasesRequirements/Experience :
Microsoft Office software (Word, Excel, PowerPoint)Adobe Creative Suite software (Photoshop, Premier Pro, After Effects, Illustrator)Website Content Management SystemVideo editing preferredThe development and maintenance of marketing strategies to meet organizational objectivesCompetencies:
Incumbent must (be) able to:
Excellent writing, editing and proofreading skillsStrong organizational skillsTeam player who can also work independentlyProfessional experience in an educational environment is a plusEducation:
Bachelor’s degree or equivalent experience required
About Us :
Since 2006, Hondros College of Nursing has been graduating high-quality, work-ready nurses who enter the field with exceptional clinical, communication and collaborative skills. Our approach is focused and direct — truly the Better Way to Become a Nurse. Our unique Learn and Earn Ladder approach sets Hondros College of Nursing apart from the typical educational path. After completing one program, students can work as a nurse and earn income before taking the next step — or they can keep progressing through each program to the next level. No matter which route they take, Hondros nurses always receive an unprecedented amount of support in a student-centric, family-like environment. For more information about Hondros College of Nursing, please visit: www.hondros.edu
It is the policy of Hondros College of Nursing to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. Hondros College of Nursing does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.