Who you are:
The App Association is seeking a dynamic director of global communications with experience in both developing and executing global communications campaigns and managing media relations, preferably working in or with technology companies. The position provides an excellent opportunity for a candidate looking for a hands-on experience in a fast-paced environment. You will be primarily focused on communicating the App Association’s positions on a variety of issues on behalf of app makers across the world.
You have experience managing communications resources and will be responsible for managing our design and communications consultants, with the opportunity to build an in-house communications team. You will serve as the primary lead for global communications and marketing strategy, working with internal team members and outside vendors to ensure consistency of message, brand, and tactics across all regions. In addition to media relations, you will oversee the marketing of our association through various channels such as our website, social presence, and advertising. Our team and our members will count on you to communicate our perspectives and concerns in a way that is effective and compelling to policymakers, allied industries, and the general public.
You are proactive and creative, a problem-solver with the ability to manage and lead personnel along with multiple projects simultaneously. You have a knack for understanding what kind of stories different journalists and publications are interested in, and you will be able to present our association and initiatives in a way that fits the audience and purpose. You know when to push and when to take an alternate approach, and you have a habit of investing in long-term relationships and building trust. You will report directly to the executive director. This position is based in our Washington, D.C., office.
10+ years’ experience in communications and/or marketing
Experience leading and developing globally coordinated campaigns a plus
Strong verbal and written communications skills with proven attention to detail, including copyediting skills
Demonstrated experience successfully working with the media and maintaining relationships with reporters
Demonstrated experience in navigating in high-engagement situations with the media and with the general public
Must be a self-starter with the ability to not only work independently but also collaborate with staff at various levels
Demonstrated experience managing creative campaigns including social media, web presence, and digital advertising through coordination with vendors
Must have good time management skills and the ability to work in a fast-paced environment while handling numerous projects and deadlines
Experience with media monitoring and outreach tools
Fluent in English and familiar with nuances of grammar and style in the EU and UK; additional language skills a plus
Lead communications team on outreach to media, including managing relationships with reporters, drafting of external and internal communications materials, and providing overall media strategy for all regions
Strategize and execute external communications plans for all regions
Maintain and continue to evolve branding and organizational messaging across all regions
Collaborate across departments to ensure communications goals and needs are met
Oversee project management of creative for external documents and initiatives including blogs, opinion pieces, industry reports, and policymaker briefing materials
Manage relationships and collaborate with outside PR firms and vendors
Create and execute social media campaigns including visual elements, budgets, and audience targeting
Write and edit content and proposals as needed
Pitch relevant App Association staff for speaking engagements; manage back and forth with event hosts as needed
Pitch relevant App Association staff for speaking engagements with media, sponsors, policymakers, and other industry stakeholders
To apply, send a cover letter, resume, and writing samples to firstname.lastname@example.org.