We are seeking a highly motivated and experienced Sr. Technical Content Writer to join our Managed Threat Hunting team at Zscaler. This role will involve writing projects to develop thought leadership assets, pitch deck presentations, eBooks, case studies, success stories, white papers, website content, video scripts, blogs, and more.
As the first content writer on the team, you’ll work closely with our product marketing manager on positioning, messaging, tone, style, and an editorial calendar.
As a storyteller and intentional communicator, you’ll develop rich and informative content in a way that drives awareness, education, product demand, and engagement from our target audience.
You will be working closely with a highly motivated and strategic team and we need you to bring your creativity, content strategy, imagination, innovation, and high energy to the team.
We’d like you to have a comprehensive understanding of cybersecurity, specifically, in a domain such as threat hunting, incident response, threat detection, or a similar managed security solution.
We are at a pivotal moment, getting ready to disrupt the managed threat hunting market and re-define threat hunting. We need you and your voice and creativity to help us achieve our full potential.
Content Creation and Management: In collaboration with our product marketing manager, take the lead on creating compelling and informative content across multiple formats including thought leadership assets, pitch decks, eBooks, case studies, success stories, white papers, website content, video scripts, and blogs. Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and target audience consumption. Keep up to date with industry trends, emerging technologies, and competitor activities to identify new content opportunities.
SEO and Content Optimization: Leverage SEO best practices to increase visibility and engagement of content. This involves keyword research, optimizing existing content, and collaborating with the product marketing manager to ensure content ranks well in search engines and reaches the intended target audience.
Stakeholder Collaboration: Work closely with team members from the Managed Threat Hunting team, product marketing management, sales, and customer success to gather insights, feedback, and input that will inform content development and strategy. Ensure that all content supports service positioning, lead generation, and customer education goals.
Innovation and Creativity: Bring a high level of creativity, imagination, and innovation to the team. Experiment with new content formats and storytelling techniques to engage and educate our target audience in novel ways. Be a driving force in helping Zscaler disrupt the managed threat hunting market with cutting-edge content.
Measurement and Reporting: Regularly measure and report on the performance of content, using analytics tools to track engagement, lead generation, and other relevant metrics. Use insights to continuously refine and improve content strategy and execution.
Enhance Go-to-Market Strategy: Collaborate with cross-functional teams to tell stories that enhance the go-to-market strategy.
4-7+ years of cybersecurity marketing, journalism, content writing, or similar experience is preferred.
Bachelor's degree in business, marketing, communications, public relations, journalism, or engineering is a bonus.
Portfolio of technical writing samples demonstrating professional writing ability.
Passion for cybersecurity, technical content writing, and the fast-paced constantly changing landscape of cybersecurity.
Excellent English language and grammar skills.
Ability to create clear and compelling messages.
Ability to prioritize requests from multiple teams and competing priorities.