As the Director of Marketing, you will report to the EVP of Sales and work with All Departments. You're primary responsibility will be to develop and implement MIRATECHs Global Marketing strategy.Develop, implement, and manage a comprehensive marketing strategy aligned with company objectives, targeting global B2B markets. This includes market research, competitive analysis, and target audience segmentation.Oversees day-to-day and strategic activities of the Global Marketing department, including leading and developing a high performing team. Develop and report on relevant marketing KPIs.Lead digital marketing efforts, including website management, SEO, social media, email marketing, and content creation, to increase online visibility and engagement. Ensures projects remain on budget and on time.Manages market / competitive intelligence and data analysis efforts globally. Gathers competitive price points and intelligence on competitor market reach efforts.Manages internal customer opinion survey (ICOS) annually to get direct feedback from our customers. Design and implement Digital Voice of the Customer process and platform within the organization to capture direct customer feedback.Manages established-market efforts (USA) versus emerging-market efforts (EMEA/Asia/Latin America) differently and customized to the markets maturation.Makes relevant presentations to Executive Management team on departments progress on strategic initiatives, resourcing needs, and roadmap.Manage and maintain marketing schedules and ensure that campaign and project deadlines are met.Participate in trade shows and other brand building exercises as needed.Bachelors degree from an accredited college or university, with a focus in Marketing, Business Administration, or relevant field. Masters degree or MBA preferred.5+ years marketing leadership experience in a B2B Industrial or Manufacturing sector; Proven track record of developing and executing successful marketing strategies.Strong understanding of digital marketing, SEO, social media, and content marketingProficient with CRM systems (Salesforce preferred)Proficient in MS Office applications (Outlook, Word, Excel, PowerPoint)
Medical, Dental, Vision BenefitsWe are known for our customer-centric consulting approach, advanced engineering expertise, extensive industry knowledge, project management, responsiveness, and quality products that improve the environment. MIRATECH is an equal opportunity employer and supports a diverse and inclusive workforce. All employment practices are based on qualification and merit, without regards to race, color, national origin, ancestry, religion, age, sex, gender identity, sexual orientation or preference, marital status or spousal affiliation, physical or mental disability, medical conditions, pregnancy, status as a protected veteran, genetic information, or citizenship within the limits imposed by federal laws and regulations.