At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
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The Role in Brief:
Associate Director, Product (Content) Marketing (Seramount)
Seramount is looking for a B2B product marketer who can serve as a strategic leader for the product marketing team. In this role, you will serve as a subject matter expert on our products, customer base, and market landscape to connect Seramount's growing portfolio of solutions to the needs our buyers.
You will partner cross-functionally with sales, product, researchers, clients, digital, and creative teams to shape a high-performing content strategy that drives demand, increases brand awareness, and continuously evolves to address new insights and socio-economic/news-cycle trends.
The ideal candidate has a combination of creative vision, market insight, and analytical skills and can connect the dots to create compelling collateral and campaigns.
This hire is expected to be appointed with an official business title of 'Associate Director, Product Marketing' to align with EAB business norms. The position may be based in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental United States.
Craft engaging, high-quality marketing collateral including slides, blogs, infographics, webinars, and case studies across multiple channels, including email, web copy, events and conferences, presentation decks, etc.
Present ideas and strategies to both internal and external stakeholders, including senior executives
Develop deep understanding of target enterprise buyer (HR and DEI professionals) and create audience personas based on insights from audits and primary and secondary research
Conduct content and competitor audits to identify market trends and develop insights to inform strategies and content innovation
Partner with sales to create effective sales enablement tools (pitch decks, one-pagers, case studies, event agendas) that bring competitive differentiators to life and communicate product value
Use performance metrics to continually refine content strategies, identifying opportunities for improvement and innovation in partnership with digital and demand generation teams
Manage and coach a small team of product marketers
Bachelor's degree or equivalent experience
5+ years of relevant work experience, preferably within enterprise/B2B environment (product marketing, content strategy, communications, sales, research)
Strong communicator; great at analyzing information and extracting relevant insights in order to tailor messages and collateral accordingly
Skilled writer who is able to clearly and precisely express complex ideas in written and graphical form and able to adapt language, format, and style for various media and audiences
Ability to take ownership and drive projects from beginning to end
Intellectually curious, quick study, creative, attentive to detail, self-motivated
Effective track record of collaborating with cross-functional teams
Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
Standout verbal and written communication skills
Strong project management and organizational skills
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
The anticipated starting salary range for this role is $65,000 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Gender affirming care coverage
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one, see the full details here.
At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.