include the following. Other duties may be assigned.BUSINESS DEVELOPMENTGeographic prospecting
Identify prospective partners in each race market, develop outreach materials, and secure meetings at events.
Identify and research specific categories relevant to IMSA and specific potential marketing partners; contact decision makers within each organization through cold-calling and networking within identified categories, agency outreach, IMSA stakeholders, etc.
Identify key agencies making sponsorship decisions, develop and implement plans to inform them of IMSA opportunities for their clients, host IMSA events, etc.
Research sports sponsorship trends, and other properties and suggest key categories to pursue, new inventory, etc.Refresh IMSA Sales and Marketing Overview materials, coordinating with NASCAR Analytics to develop compelling consumer research/category data and conveying the IMSA value proposition.PARTNERSHIP MARKETINGOrganize, distribute, and track all race event tickets, hospitality passes, parking, and other associated information/access needs for Partners, Marketing staff, and other guests/prospects as directed by and in conjunction with the Partnership Marketing department.Assist in the creative production of event resource materials for partners and execute the pre-event distribution of such materials.Strategize and brainstorm activation opportunities that partners can participate in - at-track, in the market, digital, etc.Build presentations, track social media metrics, and gather data as needed.TRACK MARKETING AND PROMOTIONSGather relevant information from Track Promoters for marketing materials and digital assets.Organize and distribute pre-event marketing materials to Track PromotersKeep inventory of all IMSA signage, equipment, and hardwareSUPERVISORY RESPONSIBILITIESThe position does not have any direct supervisory and/or direct report responsibilities.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Approximately 10% travel including some weekends.EDUCATION and/or EXPERIENCEBe currently enrolled in an undergraduate or graduate degree program or be considered a recent graduate who has not completed their degree before the fall of the application year. Have a minimum cumulative grade point average (GPA) of 3.0 on a 4.0 scale. Experience with or affinity for sports car racing is a plus.LANGUAGE SKILLSAbility to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.MATHEMATICAL SKILLSAbility to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.COMPUTER SKILLSProficient in Company-provided hardware and software, email, and Internet FTP usage. Must be able to use current Microsoft Operating Systems. Must have basic knowledge of Microsoft Office 365. Familiarity and proficiency with current social media platforms and Adobe Suite are a plus.REASONING ABILITYAbility to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.OTHER SKILLSHigh level of attention to detail regarding written documents and presentationsStrong interpersonal skills including the ability to interact professionally with industry executives.Ability to perform and maintain composure in higher-pressure situations.Ability to multitask, set priorities, and meet deadlines.The position is intended to provide an opportunity to learn the intricacies of the business while contributing to its overall success with an eye toward a more in-depth, specific role within the industry.The ideal candidate has a positive attitude with an appetite for learning as well as a high level of organization, reliability, attention to detail, and the ability to work across departments.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and smell. The employee must frequently lift and/or move up to 50 pounds, sometimes with the help of another individual. Specific vision abilities required by this job include close vision, distance vision, color vision and ability to adjust focus.Apply Now!Learn more about this role and our team by applying at
for consideration.We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.Follow us on Twitter @NASCARJobs to stay current on all of our openings.