What you'll do...
Walmart Business is driven by a meaningful purpose: to save time, money, and hassle for businesses, nonprofits, and governments, allowing them to focus on their vital missions. This goal goes beyond just selling goods. It's about helping entrepreneurs grow their businesses and support their families, enabling nonprofits to maximize donor funds for better service, and assisting governments in improving services for residents.
As the Senior Manager, Marketing Planning and Strategy for Walmart Business, you will be critical in shaping the sales strategy for Walmart Business. You will analyze market opportunities, developing a quantified view at the account level and maintaining a robust database. You will oversee the pipeline management and forecasting processes. You will also define sales motions, roles, rules of engagement, coverage, and capacity, enabling the Sales team to meet their goals and targets for the year. This role is embedded in the Revenue Operations group, reporting to the Director of Revenue Operations.
What You'll Do:
Work closely with the Sales Group Director and Sales Directors (Commercial, Nonprofit, Public Sector) to define segment strategies (e.g., accounts, markets, geographic areas, etc. to prioritize, appropriate goals / metrics)
Work closely with the Sales Group Director and Sales Directors, as well as Finance, to drive pipeline management and forecasting
Partner with the Senior Manager, Revenue Operations Scaled Services, Enablement and Support to inform the design of GTM plays and supporting bill of materials
Market Opportunity and Prospect Database
Maintaining a robust customer and prospect database that serves as a unified "golden record," with strong estimates of potential opportunity (e.g., includes greenfield and whitespace estimates, dynamically enriched with third-party data)
Identify, quantify, and prioritize key markets, segments, and customers, updated regularly as an evergreen view
Support segmentation efforts of new and existing accounts
GTM Strategy and Design
Define route-to-market architecture (channels used, products sold through each channel), setting clear economic boundaries / thresholds and regularly evaluating analytics
Lead annual "zero base" process for aligning sales coverage and capacity within the market opportunity, reviewing customer tiers and sales roles required to sell / serve customers
Pipeline Insights and Metrics
Design and manage pipeline review process with a well-defined forecast rhythm, clearly defined roles, a consistent approach to forecast calls, and established metrics (e.g., pipeline size, velocity, top deals, high-priority prospects, etc.)
Operationalize clear, simple definition of sales pipeline stages, with alignment between Sales and Marketing
Implement advanced forecasting tools and methodologies, continuously refining the forecasting process to improve accuracy
Assist in proactive audits and accurate reporting of revenue and deal flow
Support tracking of plays and ongoing refinements
What You'll Bring:
Advocating for our organizational customers
Acting as an intrapreneur-leveraging Walmart assets and building new capabilities
Communicating with intent
Using data-driven decision making
Handing off excellence to teammates, and expecting the same in return
Recognizing there's no room to say "my side of the ship isn't sinking"
Education and experience
5+ years experience in B2B and/or Enterprise sales enablement
8+ years total professional experience
Demonstrated track record of designing effective sales strategies with strong financial performance
Outstanding problem solving and analytical skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Heavily results-oriented; strong track record in developing strategy and financial realization
Ability to work cross-functionally with peers and senior members of the Sales team
Familiarity with B2B retail and procurement
Understanding of the competitive landscape and key players in B2B retail
Ability to operate effectively in a fast-paced, evolving environment
Willingness to adapt to changing priorities and market conditions.
Location: Bentonville, AR or Dallas, TX.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
2403 Se J St, Bentonville, AR 72716, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.