Impact Theory is a mission-driven modern media company designed to create positive change in people's lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion views on YouTube alone. Regardless of type, Impact Theory's content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.
Reporting to the Director of Social Media, you as the
Social Media Creative
will create visually compelling content that builds the Impact Theory and Women of Impact brands across social media. We are looking for a talented and innovative individual to step into the role of Social Media Creative, focusing on Tom Bilyeu - Impact Theory and Lisa Bilyeu - Women of Impact.
As our Social Media Creative, you will be responsible for ideating and developing captivating content across all social media platforms, including Instagram, TikTok, Twitter, YouTube Shorts & Community, and Facebook. We need someone who not only understands the ins and outs of social media but is also fueled by a deep passion for it. You are dialed in on the latest social media trends, cultural moments, and know how to incorporate that into highly-relevant and shareable content for public figure social media accounts.
Do you have experience capturing visually striking photography and videography? Do you have expertise in conceptualizing highly shareable content curated for social media? Do you have expertise with desktop and mobile editing tools like Adobe Creative Suite, CapCut, Videoleap, and similar applications? If so, you are the creative genius we've been searching for.
If this resonates with you, join us as we continue to grow Impact Theory and help people achieve their best selves where no two days are the same. You'll find yourself at the forefront of social media trends. Unleash your creativity and join forces with an extraordinary team.
Please note this role is on-site at our West Hollywood, CA office 5 days a week, Monday through Friday.
Your ResponsibilitiesConceptualizing and Pitching:
Must be able to ideate concepts that will enhance Impact Theory and Women of Impact's unique voice and identity with fresh, innovative ideas, as well as be able to articulate these concepts to stakeholders for alignment.Photography and Videography:
Utilize your expertise in photography and videography to capture compelling visuals that tell our brand's story and captivate our audience. Must have experience capturing content for public figure(s).
Proficiently operate cameras, lighting, and audio equipment for both planned and live shoots.
Editing and Post-Production:
Edit and optimize visual content using editing tools such as Adobe Creative Suite, CapCut, Videoleap, and other relevant applications to ensure high-quality output.
Edit and enhance photos and videos according to stakeholder feedback as well as brand guidelines.Maintain consistency in visual style and storytelling across all content.
Social Media - Trend Monitoring + Best Practices:
Stay up-to-date with current social media trends, platforms, features, and best practices. Continuously explore new opportunities for growth and innovation in the social media landscape. Ensure that the brand is adopting the latest best practices in social media content.Collaborate and partner with different stakeholders on execution of social in conjunction with marketing plans and product releasesModel brand stewardship, ensuring the content and digital expression reflects the Impact Theory and Women of Impact brands.Requirements
4+ years of experience as a Social Media Creative, with a strong portfolio showcasing your work.Strong organizational skills and the ability to manage multiple projects and work streams simultaneouslyStrong understanding of social media platforms, trends, algorithms, and best practices.Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences.Experienced in project management tools like Monday or Asana and proficient in Google Suite.Creative thinking and adaptability to switch between brand tones and personas.Experience partnering with internal and external stakeholders in either agency or in-house environmentsGenuine interest in Tom and Lisa Bilyeu's content.Experience working with public figuresTo prepare for your interviews, please review Tom and Lisa's social media profiles, YouTube, Instagram, etc.The compensation range for this role is $85,000/annually to $100,000/annually, depending on experience.
Medical/Dental/Vision Insurance PlansLife Insurance401kFlexible, "Unlimited" PTO Policy1-year subscription to AudibleFull employee access to Impact Theory University2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)
Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.