Who We AreHorizon Next
is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll DoCampaign Management & Execution - 20%Supervise RFP creation and review of social partners, proposal analyses, and partner negotiationsOversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processesGuide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaignEnsure all trafficking and site tagging is accurate by junior team membersSocial Media Strategy - 30%
Lead strategic social plan development in tandem with the Digital & Business Solutions teamsIntegrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectivesPartner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensionsDrive team brainstorms to kick off plan and consideration set developmentDevelop POVs around relevant trends, tools, and emerging opportunities within paid social mediaOwn creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functionsReporting & Analysis - 10%
Maintain oversight of junior team member's data analysis and corresponding client feedback to provide recommendations and optimizationsActively drive optimization strategies, proactively communicating challenges and opportunities to both internal teams and clientsParse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implicationsLead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accountsOversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shownDetermine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaignRelationship Management - 20%
Own relationships with key partners during planning process, including Partners, Creative Agencies and Business Solutions teamTake initiative in building relationships with other Horizon Next departments, i.e. Business Solutions, Traffic, OperationsApply knowledge of current/previous clients' specific business and industry to enhance and further relationshipsEffectively build trust and establish positive relationships with clientsCollaborate with Associate Director and Director to identify problems and recommend solutionsTeam Management & Supervision - 20%
Manage and develop junior team member(s), creating growth plans and providing clear career goalsManage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are takenProvide education and training on best practices, media principals, and industry at largeParticipate in interview process for junior team members rolesGuide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team successWho You Are
A strong writer and presenterA left and right brain thinker - a data powered strategistAn independent worker with strong time management and organization skillsA problem solver with foresight and the ability to develop creative solutionsDetail oriented with commitment to follow throughNimble and flexible to succeed in a fast-paced environmentA strong team player, willing to roll up your sleevesInterested in the social landscape and a desire to innovate and keep up with trendsA supporter of and advocate for diversity, equity and inclusionPreferred Skills & Experience
3+ years previous paid social media experienceThorough knowledge of advanced analytics and performance mediaUnderstanding of marketing principles, analytics and conceptsStrong Microsoft Excel and Microsoft PowerPoint skillsExperience buying ads on Facebook and Instagram is crucial, additional platforms preferredExposure to advanced targeting/retargeting tactics in socialComfort owning and managing budget/investment levels in social media
Certificates, Licenses and RegistrationsThis role does not require certificates, licenses and/or registrations
Physical Activity and Work EnvironmentThis role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-LT1 #LI-Hybrid #HN
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range$90,000.00 - $105,000.00
A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.