Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.
In this position, you will learn:The concept of the customer Buyer's Journey and how Marketing activities align with and impact the buying decision at various stages of the journeyHow to develop an integrated, multi-channel approach to an overall Marketing plan, serving multiple product lines and regionsHow Marketing activities align with specific business imperatives to support the overall business goals of the organizationTo prioritize Marketing activities to drive demand and lead generation activities to feed the Sales pipelineYou will work directly with the Marketing Director and other Marketing team members to:
Create customer-facing content to feed focused marketing campaigns to target specific product lines and customer segmentsAssist with the development and execution of a social media content calendar across multiple channelsAssist with web site development and content updatesParticipate in the planning and execution of tradeshows and other eventsAssist with competitive analysis to identify areas for differentiation in the marketAssist with the development of sales presentations to support brand identity while highlighting company products, solutions, and peopleContribute creative ideas for reaching customers and prospectsCo-op Rotations Available:
Spring 2024Summer 2024Requirements:
Pursuing Bachelors Degree in Marketing or Communications at an accredited University
At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work-therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.