North Carolina Central University
Recruitment and Marketing Specialist
North Carolina Central University - Durham, North Carolina, United States, 27703
Work at North Carolina Central University
Overview
- Apply
Overview
Posting Details
Position Information
Position/Classification Title
Student Services Specialist
Working Title
Recruitment and Marketing Specialist
Competency Level
Journey
Position Number
102046
Salary Grade Equivalent
FLSA
Non-Exempt
Appointment Type
Permanent - Full Time
FTE
1 = 40 hours/week, 12 months
If time limited, duration date
Department Hiring Range
33,540-45,000.00
EEO-1 Category
Professionals
SOC Code
11-2011 - Advertising and Promotions Managers
Position Overview
Primary Function of Organizational Unit
As a premier Historically Black University, The NCCU School of Education offers undergraduate, graduate, licensure and professional programs to train students to become teachers, counselors, and administrators in PK-16 schools and related settings. The school offers traditional, classroom-based instruction as well as instruction via the Internet and teleconferencing. Faculty and staff bring diverse knowledge and experience, provide students with unique learning experiences, teach in small class settings for easier access to each other and their instructors, and employ the latest technology. The School of Education houses two academic departments: the Department of Curriculum & Instruction and the Department of Counseling & Higher Education.
Primary Purpose of Position
As a member of the School of Education, the Recruitment and Marketing Specialist utilizes a strategic plan to develop and implement a program that aims to recruit prospective education students and is responsible for planning, organizing, and participating in recruitment activities and functions. The Recruitment and Marketing Specialist implements outreach to prospective student populations, community and educational partners, manages School of Education visits/tours, and delivers information sessions. They also collaborate with program coordinators and department chairs in the development and revisions of marketing materials.
Required Knowledge, Skills, and Abilities
Candidates must demonstrate knowledge of student recruitment and retention issues, effective recruitment strategies, human relations/personnel practices, student information systems, and effective customer-service practices. Candidates must possess the ability to develop and deliver presentations; communicate effectively, both orally and in writing; develop university aligned marketing materials; and engage in strategic planning and implementation including the collection and analysis of data for program evaluation. Strong interpersonal skills, excellent organizational skills, and the ability to work effectively with diverse populations are expected. The ability to travel across the state and nation is required.
Minimum Education/Experience
Master’s degree; or an equivalent combination of a Bachelor’s degree and experience. All degrees must be received from appropriately accredited institutions.
Licenses or Certification required by Statute or Regulation
Valid NC driver’s license with driving record in alignment with expectations of the university.
Equal Opportunity Employer
North Carolina Central University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
Work Hours
Monday - Friday 8-5; evenings and weekends or work outside of 8-5 may be required
Position required to work during periods of adverse weather or other emergencies
No
Campus Security Authority Designated Position
Yes
Key Responsibilities and Related Competencies
Required Competency
Coordination - Operations
Duties
Coordinate recruitment and marketing efforts with undergraduate and graduate program coordinators/directors, department chairs, dean’s office, offices external to the School of Education such as Enrollment Management, Admissions, and the School of Graduate Studies as well as external partners and stakeholders.
Required Competency
Decision Making and/or Problem Solving
Duties
Must be knowledgeable about School of Education Program inventory including admission requirements, and application procedures. Must be able to make decisions and problem-solve to support the goals related to marketing and the recruitment and retention of a diverse student body.
Required Competency
Program Management
Duties
Utilize a strategic plan to lead data-driven efforts to market, recruit, retain a diverse student body.
Required Competency
Customer Service/Communication
Duties
Develop and maintain positive, effective working relationships with School of Education/university faculty and staff including partners and stakeholders as well as prospective students. Employ conflict management strategies when working with internal and/or external stakeholders as needed. Build lasting partnerships with local community stakeholders and with local schools in the surrounding LEAs. Effective and intentional marketing is essential for recruitment.
Required Competency
Data/Information/Records Management
Duties
Manage and maintain records and databases. Collects and analyzes data for reporting of efforts and outcomes related to marketing and recruitment. Data are process and outcome oriented and may include University College student transfers, Curriculum & Instruction advising lists, retention/recruitment activities sign-in lists, summer advising information, # of recruitment events attended, % of prospective students admitted, follow-up information from retention/recruitment activities, etc. It is expected that marketing and recruitment efforts will have a direct effect on enrollment.
Posting Detail Information
Posting Number
SPA01374P
Open Date
08/28/2024
Close Date
09/06/2024
Special Instructions to Applicants
Applicant Documents
Required Documents
Resume/CV
List of References
Optional Documents
Other Document
DD-214 (Veterans Only)
NGB23A or NGB22/DD256 (National Guard Only)
Supplemental Questions
Required fields are indicated with an asterisk (*).
1801 Fayetteville St., Durham, NC, 27707 // 919-530-6334 //© 2015 NORTH CAROLINA CENTRAL UNIVERSITY
To ensure the security of your data, you will be logged out due to inactivity in 3 minutes at
.
Any data not saved will be lost.
Click 'OK' to keep your session active.
Position Information
Position/Classification Title
Student Services Specialist
Working Title
Recruitment and Marketing Specialist
Competency Level
Journey
Position Number
102046
Salary Grade Equivalent
FLSA
Non-Exempt
Appointment Type
Permanent - Full Time
FTE
1 = 40 hours/week, 12 months
If time limited, duration date
Department Hiring Range
33,540-45,000.00
EEO-1 Category
Professionals
SOC Code
11-2011 - Advertising and Promotions Managers
Position Overview
Primary Function of Organizational Unit
As a premier Historically Black University, The NCCU School of Education offers undergraduate, graduate, licensure and professional programs to train students to become teachers, counselors, and administrators in PK-16 schools and related settings. The school offers traditional, classroom-based instruction as well as instruction via the Internet and teleconferencing. Faculty and staff bring diverse knowledge and experience, provide students with unique learning experiences, teach in small class settings for easier access to each other and their instructors, and employ the latest technology. The School of Education houses two academic departments: the Department of Curriculum & Instruction and the Department of Counseling & Higher Education.
Primary Purpose of Position
As a member of the School of Education, the Recruitment and Marketing Specialist utilizes a strategic plan to develop and implement a program that aims to recruit prospective education students and is responsible for planning, organizing, and participating in recruitment activities and functions. The Recruitment and Marketing Specialist implements outreach to prospective student populations, community and educational partners, manages School of Education visits/tours, and delivers information sessions. They also collaborate with program coordinators and department chairs in the development and revisions of marketing materials.
Required Knowledge, Skills, and Abilities
Candidates must demonstrate knowledge of student recruitment and retention issues, effective recruitment strategies, human relations/personnel practices, student information systems, and effective customer-service practices. Candidates must possess the ability to develop and deliver presentations; communicate effectively, both orally and in writing; develop university aligned marketing materials; and engage in strategic planning and implementation including the collection and analysis of data for program evaluation. Strong interpersonal skills, excellent organizational skills, and the ability to work effectively with diverse populations are expected. The ability to travel across the state and nation is required.
Minimum Education/Experience
Master’s degree; or an equivalent combination of a Bachelor’s degree and experience. All degrees must be received from appropriately accredited institutions.
Licenses or Certification required by Statute or Regulation
Valid NC driver’s license with driving record in alignment with expectations of the university.
Equal Opportunity Employer
North Carolina Central University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
Work Hours
Monday - Friday 8-5; evenings and weekends or work outside of 8-5 may be required
Position required to work during periods of adverse weather or other emergencies
No
Campus Security Authority Designated Position
Yes
Key Responsibilities and Related Competencies
Required Competency
Coordination - Operations
Duties
Coordinate recruitment and marketing efforts with undergraduate and graduate program coordinators/directors, department chairs, dean’s office, offices external to the School of Education such as Enrollment Management, Admissions, and the School of Graduate Studies as well as external partners and stakeholders.
Required Competency
Decision Making and/or Problem Solving
Duties
Must be knowledgeable about School of Education Program inventory including admission requirements, and application procedures. Must be able to make decisions and problem-solve to support the goals related to marketing and the recruitment and retention of a diverse student body.
Required Competency
Program Management
Duties
Utilize a strategic plan to lead data-driven efforts to market, recruit, retain a diverse student body.
Required Competency
Customer Service/Communication
Duties
Develop and maintain positive, effective working relationships with School of Education/university faculty and staff including partners and stakeholders as well as prospective students. Employ conflict management strategies when working with internal and/or external stakeholders as needed. Build lasting partnerships with local community stakeholders and with local schools in the surrounding LEAs. Effective and intentional marketing is essential for recruitment.
Required Competency
Data/Information/Records Management
Duties
Manage and maintain records and databases. Collects and analyzes data for reporting of efforts and outcomes related to marketing and recruitment. Data are process and outcome oriented and may include University College student transfers, Curriculum & Instruction advising lists, retention/recruitment activities sign-in lists, summer advising information, # of recruitment events attended, % of prospective students admitted, follow-up information from retention/recruitment activities, etc. It is expected that marketing and recruitment efforts will have a direct effect on enrollment.
Posting Detail Information
Posting Number
SPA01374P
Open Date
08/28/2024
Close Date
09/06/2024
Special Instructions to Applicants
Applicant Documents
Required Documents
Resume/CV
List of References
Optional Documents
Other Document
DD-214 (Veterans Only)
NGB23A or NGB22/DD256 (National Guard Only)
Supplemental Questions
Required fields are indicated with an asterisk (*).
1801 Fayetteville St., Durham, NC, 27707 // 919-530-6334 //© 2015 NORTH CAROLINA CENTRAL UNIVERSITY
To ensure the security of your data, you will be logged out due to inactivity in 3 minutes at
.
Any data not saved will be lost.
Click 'OK' to keep your session active.