Apple
App Store Marketing Manager - WW Growth Campaigns Lead
Apple - Cupertino, California, United States, 95014
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Overview
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Overview
App Store Marketing Manager - WW Growth Campaigns Lead
Cupertino, California, United States
Marketing
Summary
Posted:
Aug 02, 2025
Weekly Hours:
40
Role Number:
200614953
Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish.
The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitates over a $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!
The App Store Marketing team is looking for an experienced leader to define the strategic vision, and drive the planning and execution of full-funnel marketing campaigns designed to drive meaningful revenue growth. This role is a leadership position that requires innovation, insights, and a deep understanding of how to deliver impactful, results-driven campaigns at scale. You will be responsible for shaping the global campaign roadmap to support our overarching performance marketing objectives, including seasonal campaigns, as well launch and in-app event campaigns to promote some of the world’s largest apps and games . You will directly lead execution for select campaigns—from brief development through launch—while also providing oversight and guidance to other campaign owners, including your direct reports and regional marketing teams.
Description
As the Growth Campaigns Lead, you’ll partner closely with a variety of cross-functional teams—including channel leads, creative, editorial, and business teams—to define campaign objectives, strategy, guide execution, and drive clarity across functions. You will collaborate regularly with international marketing teams around the world to align regional campaign strategies with global marketing goals and learnings. Strong communication and collaboration skills, including the ability to influence and drive consensus, will be critical to your success. You will regularly craft and deliver flawless presentations to senior audiences, distilling complex information into clean and compelling narratives.
As a team leader you will bring structure to campaign execution, setting timelines, roles and responsibilities, and processes that keep individuals on track and unblocked. With your fresh perspective, you will have the opportunity to create new processes and engagement models with internal partners to enable tight, efficient collaboration. You will establish a strong team culture centered on teamwork, innovation, and results as you support the career development of a high-performing team of marketers. This role sits at the intersection of strategy and execution, playing a critical role in the App Store’s continued success.
Minimum Qualifications
10+ years of experience in integrated consumer marketing, growth marketing, and/or campaign management roles
Games industry experience and/or two-sided platform experience
Demonstrated success in driving measurable impact through performance marketing
Proven ability to build comprehensive marketing plans and briefs encompassing market context, competition, target audience, and performance metrics
Experience collaborating closely with international and/or regional marketing teams in other markets to deliver global campaigns
Analytical skills and a data-driven mindset; experience using data to optimize strategy, performance, and business impact
Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
Proven success managing performant teams, supporting and growing team members’ career development
Strong project management skills, including experience overseeing large budgets and multi-stakeholder execution of highly complex campaigns and initiatives
Excellent written and verbal communication skills, along with storytelling skills, including the ability to create and deliver compelling presentations to executive audiences
Ability to work with teams across time zones, most notably Asia markets
Preferred Qualifications
Demonstrated ability to build strong relationships across an organization.
Previous experience working within a large technology company
Experience with campaigns in Asian markets preferred
Agency-side experience is a plus
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $288,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.
Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .
Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Cupertino, California, United States
Marketing
Summary
Posted:
Aug 02, 2025
Weekly Hours:
40
Role Number:
200614953
Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish.
The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitates over a $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!
The App Store Marketing team is looking for an experienced leader to define the strategic vision, and drive the planning and execution of full-funnel marketing campaigns designed to drive meaningful revenue growth. This role is a leadership position that requires innovation, insights, and a deep understanding of how to deliver impactful, results-driven campaigns at scale. You will be responsible for shaping the global campaign roadmap to support our overarching performance marketing objectives, including seasonal campaigns, as well launch and in-app event campaigns to promote some of the world’s largest apps and games . You will directly lead execution for select campaigns—from brief development through launch—while also providing oversight and guidance to other campaign owners, including your direct reports and regional marketing teams.
Description
As the Growth Campaigns Lead, you’ll partner closely with a variety of cross-functional teams—including channel leads, creative, editorial, and business teams—to define campaign objectives, strategy, guide execution, and drive clarity across functions. You will collaborate regularly with international marketing teams around the world to align regional campaign strategies with global marketing goals and learnings. Strong communication and collaboration skills, including the ability to influence and drive consensus, will be critical to your success. You will regularly craft and deliver flawless presentations to senior audiences, distilling complex information into clean and compelling narratives.
As a team leader you will bring structure to campaign execution, setting timelines, roles and responsibilities, and processes that keep individuals on track and unblocked. With your fresh perspective, you will have the opportunity to create new processes and engagement models with internal partners to enable tight, efficient collaboration. You will establish a strong team culture centered on teamwork, innovation, and results as you support the career development of a high-performing team of marketers. This role sits at the intersection of strategy and execution, playing a critical role in the App Store’s continued success.
Minimum Qualifications
10+ years of experience in integrated consumer marketing, growth marketing, and/or campaign management roles
Games industry experience and/or two-sided platform experience
Demonstrated success in driving measurable impact through performance marketing
Proven ability to build comprehensive marketing plans and briefs encompassing market context, competition, target audience, and performance metrics
Experience collaborating closely with international and/or regional marketing teams in other markets to deliver global campaigns
Analytical skills and a data-driven mindset; experience using data to optimize strategy, performance, and business impact
Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
Proven success managing performant teams, supporting and growing team members’ career development
Strong project management skills, including experience overseeing large budgets and multi-stakeholder execution of highly complex campaigns and initiatives
Excellent written and verbal communication skills, along with storytelling skills, including the ability to create and deliver compelling presentations to executive audiences
Ability to work with teams across time zones, most notably Asia markets
Preferred Qualifications
Demonstrated ability to build strong relationships across an organization.
Previous experience working within a large technology company
Experience with campaigns in Asian markets preferred
Agency-side experience is a plus
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $288,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.
Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .
Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.