While working cross-functionally, the HCP Lead will be responsible for the success of the launch, with HCPs. The candidate will be working with both internal and external partners, as well as be responsible for continued refinement of HCP strategy and messaging based on customer insights, and pivotal studies and new data publications.
The ideal candidate will have an agile, innovative and growth mindset with the proven ability to create a superior end-to-end customer experience. The candidate should possess pre-launch and launch experience as well as experience leading HCP marketing strategies and driving performance.
Lead the development and successful execution of the HCP launch plan strategy based on HCP and Market understanding, while delivering on key business objectivesLead the development and successful execution of Omnichannel HCP marketing based on deep understanding of Ensitrelvir data and HCPsLead the commercial tactics from planning through execution for all congressesLead the strategy, planning and management of advisory boards and speaker programsTranslate insights into strong marketing actions and business recommendationsResponsible for revenue targets and demand generationMonitor commercial tactics, budgets and promotional mix responseRefine strategy and messaging based on customer insights and new data publicationsManage promotional budgetPartner with internal teams such as Business Analytics, Sales Operations, Sales, Finance, Medical Affairs, Market Access and others in order to push forward commercialization and marketing launch plansProvide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution within each functionLead promotional material through legal, medical, and regulatory review processesInterpret scientific data and lead the development of promotional messagesManage AOR and agency partners, ensuring rigor in marketing excellence and exceptional execution of key tactics and deliverablesCollaborate with opinion leaders to gain input on commercial strategyDevelop and deliver strategy and performance presentations to Leadership TeamsWork in close coordination with Global Marketing Teams
BS/BA degree in marketing (or a similarly relevant field); MBA / Advanced Degree is a plusMinimum eight (8) years of progressive and developmental experience in sales and/or marketing roles in the pharmaceutical industry, with at least three-to-five (3-5) years in HCP marketingStrong experience developing personalized tactics based on customer insights from multiple sources (primary market research, data collected thru machine learning, Artificial Intelligence, sales rep feedback)Prelaunch and launch experienceExperience managing AOR and agency partnersKnowledge and experience creating an HCP marketing strategy in line with the business goals combined with a solid understanding of other areas such as market research, strategic planning, pricing, reimbursement, and forecastingProven ability to translate insights into marketing actions and business recommendationsStrong ability to drive performance with exceptional organizational, interpersonal communication skills and executive collaborationProven ability to identify commercial gaps and engage necessary stakeholders to assess strategic valueExperience in leading promotional material through legal, medical, and regulatory review processesExperience interpreting scientific data and developing promotional messagesIndividual should have proven track record of successful development and implementation of tactical plans, including congress planning and speaker bureau managementAbility to work with agility with an innovative and growth mindsetHas a positive "hands on" attitude, able to work with limited resources, be flexible and agile, take ownership and be accountableClear communications skills with an ability to influence and garner credibility throughout the organizationExperience managing competing priorities in a relatively fast-moving environmentHighest ethical standards, including demonstrated adherence to all corporate, Compliance, and Regulatory guidelines and proceduresProven ability to build and manage internal working relationships and work cross functionallyProficient in Excel and PowerPointStrong analytic skills (ability to quantify results)Travel up to 25%Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week
To be considered for this position, you must apply and meet the requirements of this opportunity.
We look forward to reviewing your resume & qualifications.
The job description is not designed to cover or contain a comprehensive listing of requirements, duties or responsibilities that are required of the employee. Other requirements, duties and responsibilitiesmay change or be assigned at any time with or without notice.
Shionogi Inc. is an equal opportunity/affirmative action employer.
All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, marital status, national origin, age, ancestry, citizenship, disability, genetic information, status as a disabled veteran, a recently separated veteran, Active Duty Wartime or Campaign Badge Veterans, and Armed Forces Service Medal Veterans, or any other characteristic protected by applicable law.
It is the policy of Shionogi Inc. to undertake affirmative action in compliance with all federal, state, and local requirements to recruit a diverse pool of applicants and to ensure that our employment practices are, in fact, non-discriminatory.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)#J-18808-Ljbffr