Position OverviewCompany Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in Marketing Operations to ensure we are building a marketing foundation for scale. We are seeking a highly motivated and experienced Marketing Operations professional to join our team and drive process innovation within our marketing department. If you are passionate about optimizing marketing processes, leveraging technology, and enhancing overall efficiency, we want to hear from you.At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.Position Summary: As the Marketing Operations Manager, Senior. - Process Innovation, you will play a pivotal role in enhancing the effectiveness and efficiency of our marketing operations. You will collaborate with cross-functional teams to streamline workflows, implement innovative tools and technologies, and drive continuous improvement initiatives. This role requires a strategic thinker who can balance creativity with a keen analytical mindset to optimize our marketing processes and maximize ROI.This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.Responsibilities:1. Process Optimization:o Assess and analyze existing marketing processes to identify opportunities for improvement.o Design and implement streamlined workflows across Marketing and other enterprise platforms to enhance efficiency and effectiveness.o Collaborate with stakeholders to ensure seamless integration of optimized processes.2. Technology Implementation:o Evaluate and recommend marketing technology solutions to enhance operational capabilities.o Collaborate with teams across PNC managing MarTech platforms and capabilities to ensure prioritization and implementation of key Marketing initiatives.o Provide training and support to the marketing team on new tools and technologies.3. Data-Driven Decision Making:o Develop and implement data-driven strategies to measure and analyze marketing operations performance.o Utilize analytics to identify trends, enhance and streamline processes, and make strategic recommendations.o Establish and maintain key performance indicators (KPIs) to measure operational success.4. Cross-Functional Collaboration:o Work closely with marketing, product, and tech teams to ensure alignment of processes.o Collaborate with tech, finance, and other relevant teams to integrate systems and data sources.o Foster a culture of collaboration and continuous improvement within the marketing organization.5. Innovation Leadership:o Stay abreast of industry trends and emerging technologies in marketing operations.o Proactively identify opportunities for innovation and present recommendations to leadership.o Drive a culture of innovation within the marketing operations team.6. Risk Management:o Work closely with Risk line of defense partners to mitigate risks and identify opportunities to implement and automate controls.o Assess process breakdowns to prioritize improvement and innovation opportunities.Qualifications:* Bachelor's degree in Marketing, Business, or a related field.* 10+ Years of Financial Services / Marketing Operations experience* 5+ years of prior management experience is typically required.* Proven experience in marketing operations, process improvement, and technology implementation.* Strong analytical and problem-solving skills with a data-driven mindset.* In-depth knowledge of marketing automation tools, CRM systems, and other relevant technologies.* Excellent project management and organizational skills.* Excellent communication skills, with the ability to convey complex insights to both technical and non-technical stakeholders.* Experience presenting findings to executive leadership.* Ability to collaborate effectively with cross-functional teams.* Demonstrated leadership in driving process innovation and continuous improvement.Job Description* Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives.* Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build consensus among partners. Ensures team adapts to and optimizes for a changing business environment.* Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.* Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.* Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:* Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.* Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:* Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.* Live the Values - Role models our values with transparency and courage.* Enable Change - Takes action to drive change and innovation that will transform our business.* Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.* Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.CompetenciesBusiness Acumen - Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.Business Data Analysis - Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.Collaborating - Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.Effectiveness Measurement - Ability to measure the quality and quantity of work effort for the purpose of improvement.Influencing - Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.Marketing Strategy and Positioning - Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.Matrix Management - Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.Problem Solving - Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply this knowledge appropriately to diverse situations.Work ExperienceRoles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.EducationBachelorsAdditional Job DescriptionBenefitsPNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.Disability Accommodations Statement:If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.Equal Employment Opportunity (EEO):PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.California ResidentsRefer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
See details and applyMarketing Operations Manager Senior - Process Innovation