iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their individual fitness journey.
We are seeking an ambitious pace-setter to join our team as a Graphics Designer.
Drive and improve conversion rates on global wholesale e-commerce platforms by enhancing product detail page content.Collaborate with the DTC conversion team to enhance brand-owned e-commerce channels by improving website layout and optimizing SEO pages for increased conversion rates.Create captivating retail displays that are informative for the customers and follow the brand's guidelines.Create distinctive content for tradeshows and line reviews to enhance business prospects with wholesale partners.Assist with designing print materials for in-store displays, packaging, and wholesale catalogs.
Essential Duties And Responsibilities
Produce engaging web content with high-quality graphics, images, and motion graphics.Support the team throughout the execution of campaigns and projectsOnline Product Display Pages (PDPs):Developing compelling content for online product pages to enhance the customer shopping experience and drive conversions.Creating high-quality product images, graphics, and videos that accurately represent our products and resonate with our target audience.Optimizing product descriptions, specifications, and features to improve SEO performance and increase online visibility.Develop 3D rendering for online AR content.E-commerce Website Development:Leveraging WordPress and Broadleaf to design and develop user-friendly e-commerce pages that facilitate seamless navigation and enhance customer engagement.Collaborating with web developers, UX designers, and IT teams to ensure the integration of graphics and content meets the highest standards of quality and functionality.Implementing SEO best practices to optimize e-commerce pages for search engines and improve organic traffic and conversion ratesRetail.com Enhanced Content:Creating visually stunning gallery images and "below the fold" content for Retail.com to showcase our products and brand in an engaging and immersive manner.Developing multimedia content such as interactive product galleries, 360-degree views, and product comparison tools to enhance the online shopping experience.Utilizing analytics tools to measure the effectiveness of enhanced content and make data-driven optimizations to drive sales and improve customer satisfaction.Brand Guidelines and Collaboration:Ensuring all design work adheres to brand guidelines and reflects the brand's visual identity, tone, and messaging.Collaborating closely with in-house marketing teams, product managers, and external agencies to develop and execute creative campaigns that support global e-commerce initiatives.Providing creative direction and guidance to external partners to ensure consistency and alignment with brand standards across all channels and touchpoints.