We are in search of a seasoned leader to join us as our Vice President of Marketing. This individual will play a crucial role in working collaboratively to realize a prosperous strategic vision for our well-established company. Our long-standing business is not only profitable but also thriving, and this role will be instrumental in maintaining this growth trajectory. Through strategic leadership in growth marketing, the VP of Marketing will significantly contribute to enhancing our brand recognition and expanding our market share.
Champion a flywheel approach to leverage customer satisfaction for continuous growth through referrals and advocacy.Lead a dynamic team in rapid, data-driven experimentation across the entire customer journey, from acquisition to retention.Demonstrate agility, ensuring marketing decisions are measurable, scalable, and aligned with overarching growth objectives.Take responsibility for creating, communicating, and implementing successful marketing plans, strategies, and teams.Identify and plan differentiated and impactful marketing
strategies/materials.Build, manage, and coach a high-performing, scalable marketing team.Drive marketing campaigns to meet business objectives and generate leads.Direct and support market research for short- and long-term market forecasts and reports.Collaborate with other departments to achieve sales and marketing goals.Grow e-commerce revenue through marketing initiatives.Maintain brand standards and ensure cohesion in marketing and communications channels.Identify competitors, evaluate their strategies, and devise counterstrategies.Build long-term successful relationships with employees, clients, government officials, and stakeholders.Identify market opportunities and lead change within the department to capture those opportunities.Craft presentations and materials to communicate progress to senior leadership.Collaborate with cross-functional teams and communicate marketing's vision and priorities.Motivate, recruit, lead, and develop a diverse team.Set stretch goals and develop operational plans in alignment with the company's vision and strategy.Anticipate and plan for future departmental needs within the companywide context.Create a departmental vision and strategy that aligns with the company's vision and strategy.Communicate the vision and strategy clearly and concisely.Follow through and proactively communicate reliably.Represent the interests and goals of the entire organization, especially in cross-departmental projects.Clearly articulate the business impact of decisions at the project or task level.Drive and support large-scale organizational change initiatives.
Position Requirements (Skills, Knowledge, Abilities):Bachelor’s degree; preferably in business, marketing, or communications.Outstanding communication, presentation, and leadership skillsIn-depth knowledge of market research and ability to communicate data driven choices to a variety of audiences.Prior successful experience in acting in a leadership role (Sr Director or above) digital and physical marketing strategy implementation for at least 3 years.Prior successful leadership of a Marketing Department that demonstrated a high level of successful ongoing client interactions and relationships.Able to demonstrate effective emotional intelligence, leadership, and empathy for others. This includes the successful ability to give and receive constructive feedback, and lead by example the company values.Able to make effective decisions through structured, data-driven thinking coupled with creative problem-solving skills.Excellent proactive communication skills and the ability to collaborate with cross-functional teams on a variety of levels.Ability to work as a change agent inside a legacy business and influence positive changes that promote the scalability of the company.Successful demonstration of the ability to influence positive change and achieve buy-in from a variety of stakeholders.Knowledge of how to successfully leverage functional areas of market research for effective prioritized decision-making.Able to successfully engage in multiple initiatives simultaneously.Able to demonstrate a strategic approach that translates into positive transactional change.
Competencies:Communication - The ability to convey information in a professional, precise, and easy-to-understand manner for a variety of roles and levels of technical understanding.Decision Making - The ability to make quick and informed decisions based on the process of gathering information, examining your possibilities, comparing them, and choosing a course of action. Understands and contributes to organizations’ short- and long-term business strategies. The ability to adapt traditional methods, concepts, models, designs, technologies, or systems to new applications; or the ability to devise innovative approaches to make improvements or solve problems. The ability to identify and evaluate resources and plan for their utilization throughout the execution of comprehensive, long-range plans.Emotional Intelligence - The ability to maintain a rational and objective demeanor when faced with stressful or emotional situations; a measure of self-composure in a difficult situation and the ability to act objectively, rather than impulsively or emotionally.Leadership- The most essential part of a leader’s job is to understand & convey goals, coach/mentor, and motivate employees. The ability to organize and motivate people to get things accomplished in such a way that everyone feels a sense of order and direction.Problem/Situation Analysis- the ability to identify the elements of a problem situation and to understand which components are critical; the ability to identify critical activities in a process. To be able to break the process down into its component activities.Relating to Others- the ability to coordinate personal insights and knowledge of others into effective actions; the ability to make use of accurate interpersonal skills in interacting with others. The ability to persuade others, to present one’s viewpoint in such a way that it is accepted by others. The ability to understand the needs, interests, strengths, and weaknesses of others. And to utilize this information for contributing to the growth and development of others.Results Orientation - the ability to identify actions necessary to achieve task completion and to obtain results; the ability to meet schedules, deadlines, quotas, and performance goals.Teamwork- Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.Technical Curiosity / Willingness to Learn- Interest in seeking out new experiences, knowledge, and candid feed, back, demonstrating openness to learning and change.
Physical Requirements:(The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.)The employee may regularly lift and /or move up to 10 pounds, and occasionally lift and/or move up to 20 pounds.Specific vision abilities required by this job include Close vision and Distance vision.The auditory/hearing abilities required by the job include the ability to hear others using a phone or online conferencing system.While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear.The employee is regularly required to walk and sit for prolonged periods.This individual must be a responsible person and regular attendance is required.
Travel:10-20% travel to attend trade conferences and meetings with clients.
WPS IS AN EQUAL OPPORTUNITY EMPLOYER AA M/F/V/D.We proudly hire U.S. Military Veterans, and those qualified are encouraged to apply.Equal Employment Opportunity is The Law. | Pay Transparency Nondiscrimination ProvisionAt this time, WPS is unable to provide visa sponsorship.We use E-Verify and submit information from each new employee’s Form I-9 to confirm work authorization.