Sales and Marketing Director - Assisted Living
Arden Courts of Fair Oaks12469 Lee Jackson Memorial Hwy, Fairfax, VA 22033, USAProMedica is a mission-based, not-for-profit health and well-being organization headquartered in Toledo, Ohio. It serves communities in 28 states. The organization offers acute and ambulatory care, an insurance company with a dental plan, and post-acute and academic business lines. The organization has more than 45,000 employees, 11 hospitals, 2,100+ physicians and advanced practice providers with privileges, 1,000+ healthcare providers employed by ProMedica Physicians, a health plan, and senior care services.ProMedica`s senior care division operates 330+ assisted living facilities, skilled nursing centers, memory care communities and hospice, palliative and home health care agencies. Services are provided in 26 states and the majority now operate under the ProMedica brand and Arden Courts. Over the next few months, the rest of our entities under the Heartland and ManorCare names will rebrand to ProMedica.Driven by its Mission to improve your health and well-being, ProMedica has been nationally recognized for its advocacy programs and efforts to address and lead in social determinants of health, champion healthy aging and cultivate innovative solutions. For more information about ProMedica senior care services, please visit www.promedicaseniorcare.org.Arden Courts of Fair Oaks is hiring a Sales and Marketing Director - Memory Care Advisor!
ProMedica Senior Care, formerly HCR Manor Care, provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.
Sales and Marketing Director
is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.Regularly and customarily spends majority of their time engaged in growing move-insMaintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.Effectively uses customer relationship management (CRM) systems and tools to manage referral source salesDevelops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the buildingEffectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-inMove-in Process ResponsibilitiesApplication for move-in is completed prior to move-in along with tracking to screen residents for financial appropriatenessMarket Planning and AnalysisDevelops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budgetPromotion/PR/Advertising ResponsibilitiesMaintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing planMaintains current data base and develops monthly topical communications to inquiry leadsWorks with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaignsCustomer SatisfactionModels customer service principals throughout the building and promotes appreciation of our customers’ needs with every employeeEvaluated on:Total revenue at/above budgetTotal occupancy at/above budgetSales calls met/exceeded goalConversion ratios met/exceeded goalCompletes and submits required sales and marketing reportsIn return for your expertise, you’ll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.369 - Arden Courts of Fair Oaks, Fairfax, VirginiaEducational Requirements
Sales experience, preferably in health care services, products or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services useful.12469 Lee Jackson Memorial Hwy, Fairfax, VA 22033, USAConnect with Positive Aging Community Champions
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