Georgia Pacific
Programmatic Media Trader
Georgia Pacific - Atlanta, Georgia, United States, 30349
Work at Georgia Pacific
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.GP is seeking a highly motivated and experienced Programmatic Media Trader to join our Programmatic Media team. A programmatic media trader is responsible for managing and optimizing programmatic advertising campaigns across multiple channels, including display, online video, connected TV, and other emerging channels. The ideal candidate should have an interest in learning programmatic advertising, including real-time bidding, audience targeting, and optimization strategies. In this role, you will be responsible for managing programmatic campaigns. You will work closely with the Integrated Media Team & media agency to develop and execute programmatic strategies that drive business results.What You Will DoDevelop and execute programmatic strategies that align with business objectives & KPI's.Setup and launch campaigns across multiple programmatic channels, including display, OLV & CTV.Analyze campaign data to identify trends and opportunities for optimization, with an emphasis on effectiveness goals, investment efficiency targets, pacing to plan, and driving quality impressions.Ensure campaigns are correctly tagged & trafficked while conducting QA on campaigns and identifying issues before pushing live.Troubleshoot technical issues with campaigns, DSP & media partners, ultimately managing through resolution.Manage campaign delivery based on investment, CPM & impression goals as well as other KPI's.Share weekly campaign pacing reports & path forward recommendations with Integrated Media Team, Brand Building Team & Media Agency during weekly status calls.Mine campaign data for detailed insights that can translate into actionable next steps on how to optimize across programmatic tactics & partners.Collaborate closely with Yahoo DSP, The Trade Desk, Amazon Advertising and other programmatic partners on what's working & not working with their platforms and areas of opportunity to improve their platforms to help GP sell more, get paid more, or eliminate waste.Partner with IMT, BB & OMD to develop audience targeting strategies and identify new data sources that can improve targeting capabilities.Manage programmatic advertising investments, including working dollars & non-working spend.Collaborate with cross-functional teams to ensure programmatic campaigns are integrated with broader marketing initiatives.Stay up-to-date with industry trends and best practices in programmatic advertising.Who You Are (Basic Qualifications)Bachelor's degree.Experience with Microsoft Office.1 year of work experience.Analytical experience.Experience learning new software.What Will Put You AheadBachelor's degree in marketing or STEM-focused field.Experience with ad tech platforms such as DSP's, SSP's, ad verification and ad servers.At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring PhilosophyAll Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.Who We AreAt Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.Our BenefitsOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.GP is seeking a highly motivated and experienced Programmatic Media Trader to join our Programmatic Media team. A programmatic media trader is responsible for managing and optimizing programmatic advertising campaigns across multiple channels, including display, online video, connected TV, and other emerging channels. The ideal candidate should have an interest in learning programmatic advertising, including real-time bidding, audience targeting, and optimization strategies. In this role, you will be responsible for managing programmatic campaigns. You will work closely with the Integrated Media Team & media agency to develop and execute programmatic strategies that drive business results.What You Will DoDevelop and execute programmatic strategies that align with business objectives & KPI's.Setup and launch campaigns across multiple programmatic channels, including display, OLV & CTV.Analyze campaign data to identify trends and opportunities for optimization, with an emphasis on effectiveness goals, investment efficiency targets, pacing to plan, and driving quality impressions.Ensure campaigns are correctly tagged & trafficked while conducting QA on campaigns and identifying issues before pushing live.Troubleshoot technical issues with campaigns, DSP & media partners, ultimately managing through resolution.Manage campaign delivery based on investment, CPM & impression goals as well as other KPI's.Share weekly campaign pacing reports & path forward recommendations with Integrated Media Team, Brand Building Team & Media Agency during weekly status calls.Mine campaign data for detailed insights that can translate into actionable next steps on how to optimize across programmatic tactics & partners.Collaborate closely with Yahoo DSP, The Trade Desk, Amazon Advertising and other programmatic partners on what's working & not working with their platforms and areas of opportunity to improve their platforms to help GP sell more, get paid more, or eliminate waste.Partner with IMT, BB & OMD to develop audience targeting strategies and identify new data sources that can improve targeting capabilities.Manage programmatic advertising investments, including working dollars & non-working spend.Collaborate with cross-functional teams to ensure programmatic campaigns are integrated with broader marketing initiatives.Stay up-to-date with industry trends and best practices in programmatic advertising.Who You Are (Basic Qualifications)Bachelor's degree.Experience with Microsoft Office.1 year of work experience.Analytical experience.Experience learning new software.What Will Put You AheadBachelor's degree in marketing or STEM-focused field.Experience with ad tech platforms such as DSP's, SSP's, ad verification and ad servers.At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring PhilosophyAll Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.Who We AreAt Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.Our BenefitsOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.
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