Rochester Institute of Technology is hiring: Content Marketing Ma...
Rochester Institute of Technology - City of Rochester, NY, United States
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Job Summary
Saunders College of Business at Rochester Institute of Technology is accepting applications for the position of Content Marketing Manager. Position reports to the Director of Communications, Marketing, and Recruitment. Supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College of Business and its programs. Excellent written communications skills to cover content creation and management for print and electronic publications, social media, email, website, and advertising initiatives. Includes research and writing both original text and redrafting existing text for department deliverables.
9759BR
Saunders College of Business
Saunders Marketing and Communications
Job Summary
Saunders College of Business at Rochester Institute of Technology is accepting applications for the position of Content Marketing Manager. Position reports to the Director of Communications, Marketing, and Recruitment. Supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College of Business and its programs. Excellent written communications skills to cover content creation and management for print and electronic publications, social media, email, website, and advertising initiatives. Includes research and writing both original text and redrafting existing text for department deliverables.
Please note-this position requires attendance at occasional evening and weekend events and travel to off-campus events. Eligible for one remote day per week during the academic year, and two remote days during the summer.
Job Responsibilities
Content Marketing
- Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders' strategy. Content management includes executing content creation calendar covering an optimal mix of marketing outlets, including onsite displays, internal and external websites, social media posts and influencers, email distribution, print and outdoor advertising.
- Proactively seeks to maintain accurate, up-to-date content while striving to improve the marketing reach and effectiveness. Identifies newsworthy stories and other opportunities of interest to Saunders audiences to raise awareness for the college, its faculty and students; and maintains a calendar of future opportunities. Provides direction and edits to designers for the graphic layout of department materials including the preparation of specifications for printing projects.
- Analyzes digital reports including Google Analytics, social media, and email distribution reports for presentations and pulls out key findings to help make decisions for improving effectiveness of content marketing plans. Utilizes campaign tracking tools such as UTM tags to track marketing attribution of campaigns
- Consults with faculty, staff and other RIT constituents to establish content partners for website, plus department and program materials. Implements a regular audit schedule ensuring content for all materials are audited on a regular schedule.
- Creates written copy for department materials including print and electronic publications, social media, news stories, blog posts, newsletters, news briefs, event listings, and advertising. Creative writing must consistently incorporate highlights from up-to-date strategic messages of Saunders. Includes drafting original copy, both routine and non-routine, and rewriting outdated text. Repurposes text to distribute in multiple formats. May work with freelance writers and copywriters to meet department objectives.
- Responsible for research, including gathering and fact checking information to prepare accurate written copy while meeting deadlines. Provides copywriting, editing and proofreading of department materials as they are prepared for publication. Research includes identifying publication and distribution issues and opportunities.
- Writing and research requires contact with and liaison with multiple constituencies, including RIT and Saunders faculty and staff; and outside vendors including agencies, designers, photographers, digital media specialists, printers, list brokers, mail houses and post offices. Also, supports the communication of business school ranking results.
- Serves as primary content webmaster for rit.edu/business, applying metrics driven, goals- orientated planning. Manages look and feel, navigational architecture, and content to optimize SEO and SEM results. Uses Content Management System and graphic programs to perform all web edits supporting communication and marketing goals. Conceptualizes design, creates new pages and revises pages without need for approval which includes creation of text, pages layout and graphics. Needs to be able to edit graphics for optimal website performance. Publishes edits directly to website without need for approval. Works with Saunders Technical Support, RIT Web Services, and ITS to address programming needs.
- Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites. Manages optimal mix of social media sites to maintain coverage on each. Establishes proper balance between reactive and proactive approaches that optimize reach and relevance to Saunders mission. Creates social media plans with clear objectives and metrics to track performance. Actively utilizes social media listening tools and seeks to engage influencers.
- Coordinates content on non-Saunders websites. Maintains catalog of external websites that reference Saunders web pages or contain Saunders information, and coordinates to ensure their information is accurate and up to date. Researches and suggest website partners that can provide new sources of traffic.
- Supports college recruitment and promotional events as needed. May include some nights and weekend events.
- Any and all other duties that may arise.
- Bachelor's degree or equivalent experience in relevant field: Marketing, Communications, Public Relations, English, Journalism, etc.
- Minimum 1-3 years of related experience
- Willingness to travel to off-campus events and some evening and weekend work may be required.
- Requires strong writing and communication skills, especially with grammar and spelling.
- Must be comfortable working with digital media including website management, social media, and email distribution.
- Previous experience designing or managing websites. Basic knowledge of HTML and ability to resize photo and graphic files for web use is needed.
- Requires strong organizational skills and attention to detail, as well as the ability to work well in a fast-paced, deadline-oriented and goal-driven environment.
- Experience that demonstrates knowledge and understanding of office administration, organization, coordination, facilitation, bookkeeping and/or report writing.
- Requires proficiency in Microsoft Office.
- Preferred proficiency in digital design software such as Adobe Creative Suite, Acrobat, Illustrator, InDesign, Photoshop, and Dreamweaver.
- Experience with Google Analytics and Social Media metrics preferred.
THE DEPARTMENT: The Saunders Marketing and Communications Department is responsible for developing and executing marketing strategies, managing communications, and promoting events. In addition to the Director and Marketing Specialist, the team of four includes the Events & Promotions Manager and Senior Marketing & Promotions Coordinator.
THE COLLEGE: The Saunders College of Business is served by approximately 75 faculty and 40 staff members who value collegiality and teamwork. The college is accredited by AACSB International and offers a bachelor's degree in business with nine different majors. Graduate programs include an MBA, executive MBA, and several Master of Science programs. The college welcomed its first Ph.D. class in the Fall of 2023. The Saunders College of Business is ranked among the top 100 business schools in the United States by U.S. News and World Report, https://www.rit.edu/business/.
Minimum Qualifications
- Bachelor's degree or equivalent experience in relevant field: Marketing, Communications, Public Relations, English, Journalism, etc.
- Minimum 1-3 years of related experience
- Willingness to travel to off-campus events and some evening and weekend work may be required.
Employment Category: Fulltime
Staff Job Function: Wage Band: $41600 - $69700
Hourly/Salary Minimum: $41600
Hourly/Salary Maximum: $69700
How To Apply
In order to be considered for this position, you must apply for it at, http://careers.rit.edu/staff. Click the link to search openings and in the keyword search field, enter the title of the position or the BR number. In addition to the required application documents, please upload the following attachment:
- Two writing samples demonstrating excellent writing skills, ideally covering marketing or public relations pieces (maximum 3MG attachment size)
Additional Details
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the world’s leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the “Great Colleges to Work For.” RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employee’s pay, provide a total compensation package that can be tailored to meet your needs. More on RIT’s Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
Hourly/Salary Minimum: 41600
Hourly/Salary Maximum:69700
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