Your responsibilitiesMarketing OperationsDevelop and implement strategies that align with the company's overall marketing objectives and revenue goals.
Oversee and manage the marketing technology stack, including HubSpot, 6sense, Salesforce, and other relevant tools, ensuring seamless integration and optimal utilization.
Work with a variety of cross-functional teams and help us stay aligned. Avoid us-vs-them mentality.
Be the go-to person for anything related to leads, lead routing, SDR workflows,
Support the SDR function with all data, process, and reporting needs
Research and experiment with the latest/greatest trends, best practices, and technologies to help us stay at the forefront of SaaS. Incorporate AI tooling and innovations where possible.
Marketing AnalyticsManage full-funnel reporting, built in our BI tool, that tracks all marketing activities from website to revenue.
Work with our data team to build a predictive model that helps to optimize spend levels across our campaign and ad networks
Eventually build attribution models that evolve with the primary objectives of the marketing organization.
Build pipeline and lead models that help with fiscal year planning and resource allocation
Partner OperationsBuild out the operational backbone of the partnerships organization focused on GSIs, resellers, and technology partnerships.
Implement a PRM, Community portal, and LMS to allow partners to feel like an integral part of Writer’s go-to-market.
Ensure that tools and data checks are put in place to reduce/eliminate any possibilities of channel conflict.
Encourage collaboration through processes that bring partnerships into the fold of sales and CS teams.
Assist in building MVP processes that allow the partner teams to experiment with different initiatives
Campaign OperationsEnsure campaigns operations are scaling with the ever-growing needs of our events and campaign teams.
Collaborate with external vendors and agencies to leverage their expertise and resources in executing marketing operations initiatives.
LeadershipTranslate company-level objectives into concrete plans and inspire the team to execute at a ridiculously high level.
Recruit a team of high-potential, highly motivated individuals and raise the bar with each subsequent team member.
Motivate, and develop individuals to do more than they believed they could possibly do.
Operate with candor, integrity, and demonstrate courage in every decision. Do right by the company and your people.
Metrics you’ll review and/or be accountable for:Conversion rate optimization
Pipeline generation across marketing, SDR, and partnerships
ICP account penetration
SQL meetings from SDRs
SLAs across the funnel
️ Is this you?8+ years of experience working in a Saas operations role, preferably an enterprise marketing and partnerships organization
A working understanding of how to build marketing automation, lead routing, SLAs, account-based initiatives, partner portals, etc
High Hubspot proficiency - not developer level but a power admin
High Google sheets/Excel proficiency — you’ll need to be able to do lookups, pivots, index/match, build driver/assumption based models, etc.
Strong Salesforce experience - admin level preferred
High analytical chops - Experience writing SQL is highly preferred
Strong working knowledge of how to use a BI tool, navigate data schemas, and work with our data leader to get the right insights
Strong project management and process mapping skills - ability to distill complex situations into concrete actionable steps
A swiss-army knife that can bounce between a variety of topics and quickly ramp up using first principles thinking.
Experience using cutting-edge SaaS GTM technology that’s similar to our stack
Thrives in ambiguity and can create paved roads from dirt paths
ANDHigh intellectual curiosity and a proclivity to lean into a new subject matter
A trusted advisor and partner for all levels of the organization
Intrinsically motivated: you set the highest possible bar for what you build and ship
An eye for spotting an opportunity, intuition for determining which ones to prioritize, and courage to follow through
Possesses humility — no work is too trivial if it’s impactful
Resilient and open to honest (and kind) feedback; tough skin
Self-aware and committed to learning the why for both successes and failures
Proactive communication skills, both sync and async
Experience managing and building relationships across multiple departments and stakeholder levels
A natural affinity to our values of connect, challenge, own
Curious to learn more about who we are and how we operate?
Visit us hereBenefitsWe don’t spend frivolously, but we do take care of our own. Besides smart, sincere colleagues and a vibrant work environment, we are proud to offer:
Employer-covered medical plans, dental, vision, and life insurance
Competitive parental leave policy (parents actually work here!)
Company stock options
401k plan with employer matching
Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.