Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
This postion will work onsite at our offices in Miami Monday-Thurs. Friday is a work-from-home day. There is no fully remote option for this role.
This position will partner with sales, marketing, shipboard operations, IT and external partners to build and enhance the co-branded credit card and gift card products focused on guest engagement and revenue enhancement. This individual is responsible for all of the business aspects for marketing the cards across all pre-cruise, digital and onboard channels. This position is focused on tracking performance and revenue benefits associated with the credit card as well as continuously looking at ways to enhance the guest relationship. This position will review new opportunities on an ongoing basis and have well defined criteria to assess opportunities in an objective manner.
Essential Duties and Responsibilities:
Credit Card Program Responsibilities:Manage the overall partnership relationship with multiple partners which includes but is not limited to contract negotiation, marketing plans, opportunity assessments, marketing implementation, and budget, as well as revenue, acquisition, and redemption reporting/tracking.Actively participate in the creation and execution of the partnership marketing plans which will include acquisition, growth, and customer engagement.Provide business direction to support development of business processes, business rules, systems and operations and data flows with IT.Create and communicate business performance metrics to gauge the health and quality of the partnership especially focused on guest engagement, growth, and revenue.Partner with legal teams where needed to establish and review any new or existing contracts.Identify and present recommendations on marketing collateral and contact strategy across all touch points.Engage and participate in cross-functional teams assigned to larger customer marketing exercises or promotions to build out additional synergies with new or existing partners.Engage with loyalty team on opportunities to strengthen partnerships with loyalty tie-ins and cross marketing opportunities.
Gift Card Program Responsibilities:
Optimize current Gift Certificate product to leverage key holidays and celebrations in existing online channels and identify optimization opportunitiesLead Gift Card marketing strategies designed to maximize card acquisition, engagement, and spendManage day-to-day relationship with gift card issuerOversee operations, trainings, testing, system integrations, analysis and product development needs for gift card programWork collaboratively with cross-functional teams to forecast, manage and analyze program performance metrics and to report on activities and KPIsStreamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption, and breakage of Gift Cards for reporting to Executive LeadershipCollaborate with third party vendors and agency partners on creative and content development for programLead international market expansion execution
Financial Responsibilities:Co-manage a budget of $2.5M (RCI + BOA Marketing Funds + Visa Partnership Funds) to meet/exceed aggressive revenue goalsSupport the growth of the $36M annual credit card revenue stream
Qualifications, Knowledge & Skills:
Bachelor’s degree in Business, Master’s preferred3-5 years of marketing experience, credit card experience requiredStrong relationship management and partnership skillsExcellent communication skills – from peers to C-SuiteRoll up your sleeves, go-getter mindsetPassion for the Royal Caribbean brand – you love to cruiseStrong attention to detail and organizational skillsCollaborative, enthusiastic team playerWilling to travel up to 10% of time onboard cruise shipsProficiency in with MS Work, Project, Excel, and PowerPoint
We know there's a lot to consider.
As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment