The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction. Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit. Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. We believe in our "we" culture and are committed to building a new tradition that Detroit and Michigan can be proud of.
One Pride. For All.
This position will have the opportunity to learn and assist with the day-to-day operations of the Marketing Department and will become involved with marketing and promotions for the Detroit Lions and Ford Field. This is a full-time internship working approximately 40 hours per week, along with all home games, occasional evenings, weekends, and holidays. The internship would begin in late June and will conclude at the end of the 2024/2025 season, with potential for extension into the post-season. This paid position is based at Ford Field with occasional trips to the Allen Park Training Facility.
ESSENTIAL FUNCTIONS: The Marketing Associate position will have daily responsibilities including, without limitation, the following:
Coordinate marketing and promotional activities and assist in executing all Detroit Lions offseason and game day events and activationsAssist Director of Marketing Events in all operational and marketing elements for Detroit Lions Training CampOversee tracking and maintaining marketing departmental budgets including processing invoices, tracking spend, and providing budget updates throughout the yearAssist Marketing Coordinator with the management of the Detroit Lions Cub Club and The Pride Unleashed to find innovative ways to increase participation and drive membershipPlan, coordinate and execute Cub Club events, email correspondence and promotional programsPlan, coordinate, and execute The Pride Unleashed events, email correspondence and promotional programsSupport the ideation and implementation of activations for the Detroit Lions tailgate area, Pride Plaza, and assist with game day responsibilities related to the activations.Support in the management and creation of influencer programs to increase brand awareness and entice new audiencesAssist in coordination and implementation of any esports tournaments or fan engagements activationsCreate event outlines, timelines, layouts, maps and various other planning documents for all eventsAssist in coordinating gameday prize giveaways in addition to halftime and post-game on-field promotional activitiesSupport game day production staff with live entertainment planning and sponsorship fulfillmentResearch NFL team initiatives regarding promotions, gameday presentation and off-season eventsFulfill administrative duties such as data entry, correspondence, facilitating meetings, procurement and care of operational supplies, general communication with staff, and other office and event responsibilities as necessary.NON-ESSENTIAL FUNCTIONS:
Will adjust work schedule to meet departmental demands, including being available to work a non-standard schedule in support of football operations, events, and other Marketing activities, including holidays and weekends as needed.Must be motivated, reliable, and able to work independently or as part of a teamStrong writing and verbal communication skillsAbility to work in a timely and productive mannerCommunicates effectively with team membersCreative and innovative thinker who is detail orientedQUALIFICATIONS/REQUIREMENTS:
Currently pursuing or obtained bachelor's degree in Marketing, Advertising, Communications, Journalism, Sports Management or related fieldsPrior event management / gameday promotional experience strongly preferredProficient in computer programs including; MS Excel, MS Word, MS power-point, MS Publisher and Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.Strong strategic thinker and problem solver with exceptional written and verbal communication skills.Experience working in diverse environments with the ability to connect with individuals of all statures. Interacts with employees, marketing partners, and club affiliates in a professional mannerAbility to work a flexible schedule including nights, weekends, and holidaysAbility to demonstrate professionalism while interacting with high-profile individuals and external partners.
To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position. Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. Please no phone calls or emails.#J-18808-Ljbffr