Public Relations Manager, Home Entertainment (onsite New Jersey)
Samsung Electronics America North America - Ridgefield Park, New Jersey, us, 07660Work at Samsung Electronics America North America
Overview
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Overview
ResponsibilitiesDrive PR activities for Samsung’s Home Entertainment efforts; responsible for the development and execution of successful product launches and product reviews that position Samsung TVs, projectors, audio and memory innovations as industry leaders in performance, design and consumer-led innovation
Partner with Sr. Manager, and Sr. Director of PR and Integrated Marketing to co-develop and drive large-scale creative, dynamic campaigns with multi-faceted touchpoints (earned, paid, owned) that reach and excite consumer targets
Understand business and communications challenges and develop smart, insights-driven strategies that garner executive stakeholder support
Interface with senior leaders and peers to inform strategic plans and obtain alignment
Successfully navigate a matrixed organization of multiple businesses and product categories
Deliver product launch and campaign reporting and analysis to assess ROI, as well as identify actionable learnings to improve future campaigns
Support management of PR agency partners – from development of creative briefs and project management to RFPs, contracts and billings
Qualification Requirements:A Bachelor degree and at least 6+ years of relatable consumer Public Relations experience with demonstrated success in product media relations where using a proactive approach to the work zone, trend spotting, and taking ownership created results
Passion for and/or experience in consumer electronics, technology in general, or an affinity for technical gaming a plus
Previous experience working in gaming or tech industry preferred
Creative, out-of-the box and strategic thinker who can turn business objectives into practical actions, lead complex projects, and work effectively in a matrixed environment
Superior level of project management, analysis and presentation skills, including the ability to develop ROI-driven plans with clear objectives and measurement approaches
Familiarity with agency management, including development of briefs, reporting, contracts, and budget management
Demonstrated success in establishing effective working relationships with executives and partners, which will include global counterparts
Ability to thrive in a high pace environment, and a rich and diverse culture where adaptability is important
High energy, works with a sense of urgency in a fast-paced environment
Problem-solver with positive attitude & passion for delivering results despite challenges
The ability to report in to the office Monday through Thursday weekly (firm)
Up to 25% travel required
#LI-EA1Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.