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PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) - GDM (GRAY-TV)

Job Category: Sales

Requisition Number: PROGR013504

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• Posted: May 15, 2025
• Full-Time
• Remote

Locations

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Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets, reaching approximately 36% of US TV households. Its portfolio includes top-rated TV stations, a large Telemundo affiliate group, and Gray Digital Media, a full-service digital agency. Other properties include Raycom Sports, Tupelo Media Group, PowerNation Studios, Assembly Atlanta, and Third Rail Studios.

• Comprehensive Medical (Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$45,000 - $55,000 (DOE)

Shift and Schedule: Mon. - Fri. (Manager's Discretion)

Full-Time

Job Summary/Description:

The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations. The role focuses on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insights on digital campaign reporting. This is a remote position.

Responsibilities include:

1. Build media buys for various ad platforms using effective strategies and oversee daily campaign execution.
2. Ensure campaign KPIs are met and within budget, tracking costs and ROI.
3. Manage communication and requests from assigned markets.
4. Contribute to report building and analysis on campaign status and pacing.
5. Review QA status and resolve issues.
6. Pace campaigns to ensure full delivery.
7. Maintain excellent communication within the team and with markets.
8. Stay updated with trends and features in programmatic media buying.
9. Perform other duties as assigned.

Qualifications/Requirements:

• Experience in digital marketing preferred.
• Passion for marketing and delivering results for businesses.
• Proficiency with Microsoft Office suite.
• Ability to work under pressure and meet deadlines.
• Strong time and task management skills.

If qualified and interested, visit https://gray.tv/careers#currentopenings, search for the job title or station, and click