Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works.
We are looking for a savvy data analyst who has worked with a marketing team in the past or is ready to join one for the first time. Our Growth & Lifecycle marketing team is looking for a new team member to untangle interesting data problems and help build marketing programs to help our Talent Solutions customers. You will be responsible for maintaining a pulse on the performance of a wide range of existing marketing programs and for surfacing new data-driven insights to underpin key strategic decisions for the business.
Analyze and report on multi-channel lead gen and engagement campaigns, test pilots, and nurture programs.
Report on quarterly target performance, forecast and uncover issues across the lifecycle lead funnel.
Identify opportunities for LTS growth through lifecycle programs whether one-off or always-on campaigns.
Partner with business operations, marketing operations and business analytics team to run A/B and multivariate testing with a view to building out proven best practices per target segment
Use data-driven marketing skills to identify trends/patterns to identify optimization opportunities within existing programs or in the overall customer lifecycle journey.
Identify data discrepancies and ideate on solutions with cross-functional partners.
2+ years of experience in an analyst role, or marketing role with heavy emphasis on analytical skills
Strong knowledge of SQL
Strong MS Excel skills
Experience with CRM systems (e.g. Salesforce.com, Dynamics)
Knowledge of performance/online marketing and the media marketplace
Excellent communication, interpersonal, team building and problem-solving skills
Ability to demonstrate resourcefulness, motivation, initiative and leadership
Ability to build creative solutions and drive results
Ability to work with multiple teams marketing ops, sales ops, business analytics, and others
Ability to work in a fast-paced, startup environment