Job Description:Culligan is seeking a highly experienced, passioned, and hands-on expert in social media to take on the role of Senior Director of Social Media Strategy. If you possess a proven track record in successfully cultivating and nurturing thriving social platforms and influencer communities, this opportunity awaits you.As a dynamic and crucial addition to our marketing department, you will assume the responsibility of directly reporting to the Chief Marketing Officer, playing a pivotal role in driving the growth and success of the brand.Responsibilities:Take charge of the overall strategy, execution, and growth of Culligan's global social media platforms. Create a cohesive and effective plan to maximize brand presence and impact across various social media channels.Collaborate with global business units to develop tailored social media and content strategies that align with Culligan's brand essence and support each business initiative.Employ innovative approaches to exponentially increase social media reach, enhance consumer sentiment, boost overall engagement, and foster community building.Work closely with Brand, Marketing Strategy, PR, Partnerships, and regional teams to support campaigns, product launches, and events, ensuring seamless integration of social media efforts.Keep a constant watch on emerging trends that can be leveraged to expand reach, improve customer sentiment, and elevate brand exposure.Develop and execute creative ideas that drive greater relevance and engagement with the target audience, while fostering the growth of external social media communities.Collaborate with marketing leads to define and manage the editorial calendar, ensuring it aligns with the overall social media strategy and supports the brand's objectives.Set measurable goals, track social media performance, conduct in-depth analysis, and provide regular reports. Implement recommendations for improvement and growth based on data insights.Develop a comprehensive influencer marketing strategy for Culligan. Cultivate a strong network of influencer talent, agents, and oversee management of the influencer community.Skills Passion for social media strategies and their potential to establish meaningful connections with consumers, drive engaging conversations, and foster vibrant communities.Proven track record of effective and positive collaboration across departments and leading teams.Results-oriented approach with ability to translate and present findings across various functions, and measure KPIs that significantly impact the business, including ROI assessment to evaluate performance and guide strategic decision-making.Ability to thrive in a fast-paced business environment while maintaining effectiveness and collaborative spirit with the team.Highly organized, adept at managing multiple initiatives and deadlines simultaneously without compromising quality.Resourceful and proactive in taking initiatives, demonstrating strong follow-through skills to drive projects to successful completion.Qualifications:10+ years of experience in successfully managing and launching social media programs for new and legacy products - brand or agency- in the consumer product goods space.Communications and marketing background.Expertise in social media tools and analytics.Excellent communication and interpersonal skillsGlobal experience is required.
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