Push the boundaries of tech. In your sweatpants.
We're looking for an experienced Senior Tech Marketing Programs Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity. Here, you will be a member of the Tech leadership team that is responsible for driving demand and filling the lead pipeline for our B2B Sales teams. This role will be primarily to the Parallels brand (Parallels Remote Application Server, Awingu, Parallels Desktop) - a focus of strategic importance due to its exceptional growth potential.
Your team is global and working across multiple time zones, so a high degree of comfort with remote work and availability for occasional meetings outside of standard working hours is critical.
The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:
This is the moment. It's an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel!), and a whole new approach to changing the way the world works. We're at the forefront of a movement, and we want you to ride this wave with us.
We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you've got.
It's your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we're serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That's why we hire amazing people and get out of their way.
Sound good so far? Awesome. Let's talk more about the Senior Tech Marketing Program Manager role and see if we're destined to be together.
As a Senior Tech Marketing Program Manager, you will:
Report to the VP Tech Marketing and be part of the Tech Marketing leadership team.
Develop lead generating marketing campaigns that employ a mix of online and offline marketing channels, including email marketing, digital advertising, blog, webinars, events, ABM, and more.
Collaborate closely with the rest of the Tech Marketing team (PMM, Growth, Partner), the Tech Sales teams and other Alludo marketing services in the definition, setup and execution of tactical and strategic campaigns.
You will need to think out-of-the-box and be hands-on as needed.
Work directly with our SEO/SEM agency as needed for B2B specific campaigns.
Project-manage campaigns using Asana to ensure alignment between Growth and Creative Services, Content Marketing, Partner Experience, Digital Direct, Product Management,
You will assure strategic fit with Tech objectives as well as assure operational excellence on a lower-level / detail.
Increase and build internal ABM expertise by learning and operationalizing a new-to-Alludo ABM technology platform.
Build relationships with internal and external thought leaders and influencers for contribution to programs and thought-leadership content.
Identify performance metrics for campaigns and maintain regular measurement of campaign ROI, to be reported out regularly at cross-functional meetings.
Test, learn, iterate.
What you bring to the team
A minimum of 5 years of B2B software marketing.
Strong Project/program management skills and a proven track-record in this domain
Ability to work with a high degree of independence, also for complex tasks that involve a lot of stakeholders
A problem-solving mindset and strategic thinker, not just for the 'campaign management' but for all activities in the 'Tech Pillar' and beyond.
Ability to work well under stress, communicate clearly with global colleagues, and prioritize workload independently.
(basic) Experience in and with Tech products in scope (ie. Parallels Remote Application Server, Awingu, Parallels Desktop)
A high level of comfort in learning new technology tools and working effectively and accurately with data.
Experience with a broad spectrum of marketing functions, including product marketing, content development, lead generation and customer communications.
The confidence to propose, champion, and own the execution and measurement of new ideas that will deliver on the growth potential of this product.
A collaborative attitude and cross-functional communication skills.
Ability to act as a corporate representative at both online and live events, and speak to our product benefits and features with ease.
A willingness to travel nationally and internationally as required.
Tools you will be working with
Salesforce, Marketo, Office 365, Asana
Parallels is an award-winning solution that helps users leverage the best technology out there, whether it's Windows, Mac, Chrome OS, iOS, Android, or the cloud.
We have millions of users and decades of innovation under our belts.
We offer a fully remote workspace. There is no pressure to work in an office whatsoever.
We have flexible work arrangements and locations to suit your style.
Hours are flexible, too! You've worked hard to build your life, and we don't want you to give it up for work.
Our team is growing fast, and there's a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.
What are you waiting for? Apply now! We can't wait to meet you.
(FYI, we're lucky to have a lot of interest and we so appreciate your application, though please note that we'll only contact you if you've been selected for an interview.)
Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.
Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications - including CorelDRAW, MindManager, Parallels, and WinZip - to inspire users and help them achieve their goals.
It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.
Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.