Major Duties and Responsibilities
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Identifies and implements best practices and create unique engagement activities that represent and differentiate the brand.
Manages the planning, execution and optimization of the Spectrum and Spectrum Business social media channels as part of brand, marketing communication, content and lead generation strategies, and collaborate with multiple teams to seamlessly integrate social and digital experiences across venues.
Responsible for posting and scheduling all organic posts and any required paid boosting for Residential, MCM and SMB programs
Serves as a key stakeholder across the marketing framework, delivering social strategies that amplify and augment brand and marketing activities through an integrated approach.
Proactively monitors competitive activity, identify new social trends and key influencer groups.
Creates social calendar and recommends unique social tactics (Reddit AMA, Wikipedia updates, organize chats, google hangouts, and Q&A sessions).
Understand and help support influencer programs across social and gaming platforms
Develop and oversee social media governance and admin access in partnership with care organizations
Drives cohesive vision and social media strategic roadmap.
Collaborates with writers, designers, and external agencies, to ensure content is current, informative and appealing and to drive asset approval and delivery on a timely basis.
Facilitates internal social adoption across teams.
Partner with internal departments to specify and analyze weekly and monthly reports on social volume, web traffic, and engagement metrics. Set goals and objectives with clear KPIs against all channels, campaigns and tactics; research competitive benchmarks by channel to set aggressive but realistic targets.
Communicates with industry professionals via social media to create a strong network.
Keeps abreast with new digital technologies and social media best practices.
This role is based on-site at our corporate office in Stamford, CT. This role is not remote/hybrid
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English.Working experience creating, managing and executing social strategies and content (stackable content designed to be shared) for optimal impact preferably within a B2B environment or enterprise.Ability to quickly multi-task across multiple social media channels and tools.Highly engaged digital and social media expert with the ability to develop social media campaigns and programs.Proven experience using social media for brand awareness and marketing amplification.Deep understanding of SEO and web traffic metrics; strong analytical skills.Ability to identify target audience preferences, extract key insights to inform and develop a strategy, and then mobilize organizational resources to execute across various social formats.
Bachelor’s Degree in Marketing, Communications or equivalent field
Required Related Work Experience and Number of Years
Social media strategist or Social media manager - 8-10B2B experience with leading technology or telecommunications brandsExperience managing/mentoring small teams, and thrives multi-tasking in a cross-functional position#LI-NT1
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.